Virgin Mobile achieves GUINNESS WORLD RECORDS™ title
On 2 October 2013, Virgin Mobile South Africa successfully achieved a GUINNESS WORLD RECORDS™ title for the most people crammed into a Mini Cooper. 25 people squeezed into the old-school Mini at the new Virgin Mobile concept store in Braamfontein under the watchful eye of the media, the public, several officials and Sir Richard Branson himself.
The über-trendy store design is a mixture of British heritage and strong Jo’burg influences so, to celebrate the launch of the store, Virgin Mobile wanted to bring the GUINNESS WORLD RECORDS™ title to South Africa from the United Kingdom. The previous record for the most people crammed into a Mini Cooper was 23 – achieved by Danielle Maynard and the David Lloyd Divas (UK) on 15 November 2012.
When the funky Virgin Mobile Mini Cooper doesn’t contain over two dozen people contorting their bodies, it is converted into a photo booth for consumers to use free of charge when visiting this sexy, vibrant store, which has been designed to provide a creative space for the community to work, play and test drive the latest phones and accessories.