Transformer BotBots collectibles by Hasbro
Hasbro’s newest offering within the Transformers range are the fun and mischievous BotBots. Aimed at introducing the Transformers franchise to a younger audience and tapping into the Collectable market, BotBots are everyday objects which transform into little robots after the mall they were found in was hit with Transformers Energon. To tap into the BotBots fun back story, we targeted 40 key social media influencers and inserted illustrated versions of their children into the BotBots story in the form of a personalised comic book unique to each family. The story line follow’s the children’s search for the Lost Bots with the call to action to continue the search and collect the entire 2019 range of 190 BotBots at a local retailers.