The Atmosphere Blog

A Word from our Ward

I had the great fortune of traveling from the U.S.-based Public Relations and Marketing agency Jackson Spalding to spend two weeks with Atmosphere Communications. In my time with this innovative and creative group of individuals, I learned first-hand not only what makes this agency...

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Accenture Completes Acquisition of King James Group

Huge congratulations to our amazing boss lady Nicola Nel, who built our incredible company, and to Alistair and James, the wonderful founders of King James. We are so excited for the next chapter. Press release below: Accenture (NYSE: ACN) has completed the acquisition of King James Group,...

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Only 2% of children’s books published in South African are written in African languages. Knowing this Cadbury is calling on South Africans to translate just one word into our home languages to help co-author 1500 stories for children in theirs. We did this by...

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Belvedere Vodka World Environment Day Media Drop

In the lead up to World Environment Day on Saturday, 05 June, media and influencers received these gorgeous packs to create their own signature cocktails from our client, Belvedere Vodka. Using key ingredients, they were encouraged to create the Belvedere Spritz, the perfect drink...

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Belvedere Vodka “Nature Immersion” event ahead of World Environment Day

‘Made with Nature’, three words which captures our client Belvedere Vodka’s ethos of simplicity and their commitment to the environment. Crafted by Master Rye Distillers, the unique taste and character of the spirit is a celebration of terroir, technique and ingredients. The brand transforms...

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Hennessy Very Special Gold bottle packaging

Hennessy released these gorgeous Hennessy Very Special Limited Edition gold bottles last month. We had to come up with an interesting way to package them and conceptualised a premium box that will hero the bottle when nestled inside – a true statement piece. The...

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Cadbury Share the love influencer drop

This Valentine’s Day our client Cadbury encouraged everyone to generously give their heart and share the love. We curated a huge chocolate heart to show how easy it is to give your heart away with the limited editing Cadbury Dairy Milk Pop Out Heart...

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2021 trends

Top 10 Trends for 2021

The year we entered the ‘Upside Down’. It has changed us all in ways we’ll still be identifying a decade hence. What has stood out is the creativity this destruction has wrought. And the way we’ve become protective of one another, of ourselves and...

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Cadbury Dairy Milk celebrates its new look

Cadbury Dairy Milk is launching new packaging for all its variants during the first few weeks of 2021. The new packaging aims to showcase the goodness that is Cadbury Dairy Milk by highlighting that the ingredients are all sustainably sourced and also showcase the...

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Cherry Time Recipe Book

As part of the Cherry Time social media campaign, which you can look at here – a digital recipe book was also designed to showcase amazing creations using Cherry Time cherries. These recipes were developed by popular foodie influencers and range from desserts to...

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’Tis the season for giving… back with Cadbury

2020 may have been a challenging year for most, however it was helped along by the unconditional love, support and simple acts of generosity of those around us. And to help spread the festive cheer, our client introduced the Cadbury Festive Range, encouraging South...

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Siya Kolisi signs global Oakley partnership

Luxottica and more specifically the eyewear brand Oakley is pleased to announce a new global partnership with SA rugby star Siya Kolisi. The national rugby captain – who’s inspirational journey to success has motivated many – recently commanded the world’s attention,  when he led...

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Cadbury Dairy Milk Glass & a Half Project presents: There’s a Story in Everyone

Cadbury Dairy Milk Glass & a Half Project presents: There’s a Story in Everyone There are millions of orphaned and vulnerable children across South Africa, many who have limited access to stimulation and inspiration. During lockdown, more than ever, they need us to bring...

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Atmosphere Women's Day

The Wisdom Our Clients Would Share With Their Younger Selves

This Women’s Month, we asked some of our phenomenal clients to tell us the wisdom they wish they could have shared with their younger selves. Here’s what they had to say: “I would tell my younger self to stop playing it safe and go...

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Why Culture Matters During COVID-19

During COVID-19, a company’s internal culture is more important than ever to entrench resilience in a team. In times of uncertainty, a strong sense of togetherness, inclusivity and open communication channels are critical. People need to feel prioritised, valued and emotionally supported. That’s where...

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Know Your Wines Instagram Story Series

As a way of staying connected to its audience during lockdown, Boschendal Wines decided to start an educational, interactive series called Know Your Wines. The series consists of interesting wine making facts, as well as a guide to wine terminology for those wanting to...

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Aphiwe Atmosphere intern

A Word from Our Intern

By Aphiwe Zamile, intern at Atmosphere — In the few months I have been working at Atmosphere (to think, almost 6) I have had some stand-out moments. I have learnt so much not just from my team but from the broader agency. For instance:...

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The Global Pandemic and the Impact on Brands

While the impact of the Covid-19 virus is unprecedented, it has entrenched some positive behaviours, particularly in the way brands have agilely adapted and made the shift to being purpose-led and client-focused. At Atmosphere Communications, we’ve seen many of our clients move rapidly in...

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Ramp up your team talk during COVID-19

Our working worlds changed overnight when COVID-19 lockdown began in South Africa. One day we were leading a pacey life of alarm clocks, yelling at kids to pack school bags, battling through traffic, vibrant chats with workmates, making dinner and falling into bed...

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Shallots Media Drop

Dutoit Agri, a leader in South African agriculture wanted to create more awareness and recognition for their latest fresh produce offering, shallots – which is a premium product that looks similar to an onion but has a sweeter, more delicate flavor. In order to...

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Atmosphere Communications scoops ‘most admired PR agency’ in SA for 2019

30 January 2020: Atmosphere Communications has been voted most admired PR agency in South Africa for 2019, securing the title for the second year running. The MarkLives #AgencyLeaders poll asks industry executives to vote for their peers, according to who they view as effective...

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Siemens Healthineers Magazine

Sustainability Report for Siemens Healthineers

Siemens Healthineers’ published its first sustainability report, which we helped to design. Using minimal text and a combination of icons, images and photos, the 16 page report details the company’s initiatives to make healthcare in South Africa more affordable and accessible in an easy...

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Liberty Promenade

Supporting the Next Generation with Liberty Promenade

Earlier this year, Liberty Promenade in Mitchell’s Plain presented the ever-popular, annual Next Generation Musical Showcase, with the theme Save the Earth. It saw learners from 12 local schools take to the stage to represent their school in an inspiring, self-choreographed musical showcase. We...

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Hennessy Book Drop

The world’s most popular cognac brand, Hennessy is continuing to champion local creative entrepreneurs in their latestAll I Needcampaign. This dynamic campaign tells the stories of eight real-life gamechangers from across Africa and boldly challenges us to see the world through fresh eyes; a...

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Public Relations Across Cultures

My exchange program experience at Atmosphere Communications in Cape Town has taught me so many valuable lessons I could have never learned in a classroom. As I hopped on a plane from the U.S., prepared for the 24 hours of travel ahead of me,...

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Mitchell’s Plain students stun crowds with their inspiring ‘Save the Earth’ performances

On Saturday 24 August, Mitchell’s Plain shopping centre Liberty Promenade hosted it’s annual Next Generation Musical Showcase in an effort to support schools in the struggling district. Each year the event embodies a different theme which aims to raise much needed awareness in the...

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Atmosphere and Great Girls

The Privilege of Helping Great Girls

In the current climate in South Africa especially, we need to do everything we can to make girls feel empowered, self-assured, confident and ready to put their hands up for opportunities. We need to help girls from impoverished backgrounds to dream beyond the confines...

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Peanut butter and jelly

Why PR and Design Go Together Like PB and J

By Daniele Peplouw, Graphic Designer In an ever-changing digital age, you’ve got to be a cut above the rest. Consumers digest information differently to the way they may have in the past. Everything is about instant gratification; information needs to be easily consumable &...

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Event management

Tips to manage your international client’s event when they’re not on the ground

In today’s world of PR and communications, it is not uncommon for agencies to service multinational clients whose operations are located around the world. With the advent of technology, it is becoming more and more prevalent to have virtual relationships with clients who are...

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Launching a brand

How to Launch a Brand in South Africa

7 Considerations for your PR strategy Localisation is more than just updating a global campaign with a familiar face and South African slang. If you want to successfully launch a brand in South Africa, you need to deep dive into the audience, understand what...

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Transformer BotBots collectibles by Hasbro

Hasbro’s newest offering within the Transformers range are the fun and mischievous BotBots. Aimed at introducing the Transformers franchise to a younger audience and tapping into the Collectable market, BotBots are everyday objects which transform into little robots after the mall they were found...

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Atmosphere Named Finalist for 2019 EMEA PR Consultancies of the Year

We’re delighted to announce we’ve been named a finalist for the 2019 Africa Consultancies of the Year in the 2019 EMEA PR Consultancies of the Year category. This award is part of the EMEA SABRE Awards, and the winners will be unveiled in London...

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PRISM Awards 2019

Atmosphere is Best Midsized Agency of the Year

Atmosphere was named Best Midsized Agency at the PRISM Awards on 14 April 2019. We also took home the most gold PRISMs at the ceremony at Capital on the Park in Sandton. We won awards for work done on behalf of Capitec and,...

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FABRIC Wins Platinum Best in Show at SABRE Awards

UPDATE: Last night, our Siemens’ Fabric campaign, which we executed with the King James Group, won the Platinum Sabre Award for Best in Show! It will automatically be entered into the Sabre EMEA leg. We have also been named a finalist for the 2019 Africa Consultancies of...

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Atmosphere content marketing

Top 10 Tips to Making Content Work for Your Brand

In our 17 years as industry leaders, we continuously adapt our nimble offerings to take full advantage of all the tools and mediums on offer. Here are our top ten ways to make content marketing work for clients.

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30th anniversary of the WWW: Better access to education and healthcare top South African aspirations for the next 30 years of the Web

It’s the 30th anniversary of the World Wide Web! To mark the occasion, our client Cisco surveyed over 11 000 people across Europe, the Middle East and Africa (including 1 000 South Africans), asking what the WWW has made possible for them today, and...

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Atmosphere named most admired agency in SA

Atmosphere is the most admired PR agency in South Africa, as voted by our peers in the recent annual Agency Leaders poll. This is the inaugural introduction of the PR category to the poll, which made the recognition particularly special. In a time...

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Atmosphere Communications MD talks PR trends

Top PR Trends in the Complicated World of 2019

*As featured in Financial Mail* 2019 already looks set to provide plenty of attention-grabbing headlines from around the world – in sport and politics to name just two areas. Both the Cricket and the Rugby World Cup events will dominate sports media and in...

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Atmosphere reputation management

Trust and the Rise of Digital PR

Our MD Nicola Nel listened to a webcast titled ‘Rebuilding Your Consumers’ Trust and the Rise of Digital PR’ by Trendkite.  We specialise in crisis communications and reputation management, so this Webcast was completely aligned with our interests. Here are some of Nicola’s main take-aways from...

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Measuring PR

Turning Insights into Impact

Recently, Atmosphere held a company-wide, 30-day ‘self-learning’ challenge. As part of this, our Senior Account Manager, Leigh Newlands, listened to a Webinar by Agility PR on Turning Insights into Impact. Atmosphere is committed to using the latest in effective measurement methods to demonstrate exactly how...

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Trends in visual marketing

Growing Your Brand with Visual and Content Marketing

Atmosphere specialises in content and visual marketing. We’re passionate about creative storytelling and we’ve seen, time and again, how this kick-starts big conversations for our clients. As part of keeping our finger on the pulse, our designer Jamey du Plessis watched a Webinar on ‘How to...

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Siemens AirDrop picks up an award at the Holmes Report Sabre awards

The very first integrated project to come out of our collaboration with the King James Group in Johannesburg  – our Siemens AirDrop – was ranked #31 for the best PR campaigns from around the world at the Holmes Report Sabre awards in Washington last...

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MasterStart South African Workforce Research Report

According to our client, MasterStart, the emergence of the Fourth Industrial Revolution has most South Africans looking to ‘future-proof’ their careers. The research was conducted by imagineNATION Alliance and then packaged and designed as a visual report for download from the MasterStart website.

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Atmosphere Siemens Fabric

FABRIC | An Afro Digital Future. Presented by Siemens

Siemens touches our lives every day in ways we can’t see or even begin to imagine.  When we switch on a light, turn on a tap or travel to work, as a tech leader Siemens has had an impact.  Explaining how the digitalisation of...

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Book Review: Fascism: A Warning

By former US Secretary of State Madeline Albright is just that, a warning about the threats faced by the world (past and present) from autocratic leaders who rise to power, and in the process, quash democratic values with hateful words and misinformation.  Clearly...

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PropertyFox School Feeder Zones guide

To assist buyers and parents with better decision making when choosing where to buy for guaranteed school enrolment, PropertyFox commissioned research into South Africa’s feeder zones and catchment area policies, a report which was released in June 2018: ‘PropertyFox School Feeder Zones guide.  ...

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Trust in business relationships

12 Characteristics of High Trust Leaders and Businesses

John Lloyd is a B2B advisor and speaker, and a strategic alliance partner of Atmosphere Communications. Here, he shares his advice on building trust – the most important trait for any business or individual to possess. There is one trait, more than any other...

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The 200 Year Old Podcast

Have you heard? Podcast audiences are really listening to you

Something interesting has happened in the world of South African podcasting. It seems we might be waking up to opportunities the rest of the world is already exploring. Atmosphere’s expert partner, podcast specialist Jayne Morgan, turns up the volume on what those might...

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Capitec Viceroy lessons

Lessons Learnt from the Capitec Viceroy Debacle

Capitec Bank,  an anchor client of Atmosphere was targeted by unscrupulous short sellers – with the intention of causing its share price to collapse and we were there to manage the reputational fallout. Charl Nel, Capitec’s Head of Communications, and the Atmosphere team share...

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Superbalist Beauty Media Drop

With Superbalist having recently introduced beauty products to their website, the brand wanted to send out a media drop to advertise the new category to top beauty editors and influencers. The end result was a custom branded cylinder that inside included a style sheet...

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Takealot Water Saving Media Drop

This media drop was designed to create awareness around the Cape Town water crisis by advertising a curated store that the e-tailer put together on their site, featuring all their water saving products. The drop encouraged the consumer to act as a “Day...

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How will we live in 2025?

Introducing the house of 2025. It was designed to visually showcase how advanced the typical home could look like in a few years time. Crispin Inglis, CEO of smart online real estate agency PropertyFox, believes that as early as 2025 homes could look vastly different. “The...

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Atmosphere at the PRISM Awards 2018

Atmosphere most awarded at 2018 PRISM Awards

Atmosphere Communications scooped six golds, three silvers, two bronze and the coveted Campaign of the Year award at the 2018 PRISM awards this weekend. The haul made Atmosphere the most awarded consultancy at the Public Relations Institute of South Africa’s annual awards for...

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Aus vs SA cheating scandal cricket

Sandpaper-gate: Why External Expertise is Invaluable in a Crisis

This weekend, the Australian cricket cheating scandal broke. Many believe that the team’s leadership didn’t go far enough to show remorse and implement corrective action. Did they take advice from external communications advisors? If not, perhaps they should have. Facebook, Enterprise, KFC and Donald...

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How to support a loved one fighting Cancer – Infographic Guide

This guide by Sanlam in collaboration with the Cancer Association of South Africa (CANSA), has been created with the help of cancer patients and survivors and aims to oer practical tips on how to provide emotional, physical, financial and lifestyle support to loved ones...

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ICCO Helsinki Declaration for ethical PR

We Stand by the Helsinki Declaration for Ethical PR

Atmosphere Communications pledges support for the 2017 Helsinki PR Declaration: a set of principles outlined by the International Communications Consultancy Organisation (ICCO) with the intent of uniting the global PR industry under one banner of ethical behaviour. We stand by the following ten principles...

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Writing good content for online

How to Make Your Writing Stand Out

If you’ve Googled ‘how to stand out as a writer in an internet age’ – or variations of the theme – then you probably got numerous hits with articles telling you to ‘listen to your intuition and be your authentic self’ and to ‘empty...

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Changing nature of news

The Changing Nature of News

Google is set to change its homepage for the first time in 22 years, adopting a similar, personalised newsfeed experience to Facebook. Facebook and Google are both goliaths that have evolved considerably since their inceptions. Both have jostled over each other’s ‘territories’, with...

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Atmosphere Communications winter reading list

The A-Team Winter Book Club

There’s nothing better than cosying up with a good book when there’s a winter chill in the air. The current A-Team reading list includes some big hitters in the non-fiction realm – eloquent and erudite authors with hot insights that’ll help sluggish brains unfreeze....

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Cotton On Style Sheets

Designed to showcase Cotton On’s latest Winter trends for men and women based on specific themes for each category.  The purpose for these style sheets were to create hype around the new garments and to encourage shoppers who saw them advertised online, to go...

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PropertyFox Virtual Realty

PropertyFox 2016 Virtual Realty Report

The first ever annual designed and produced Virtual Realty report  – comprised entirely of data gathered from the Instagram posts of everyday consumers in 2016. We worked with research house Metric and analysed a total of 137 883 Instagram posts (excluding foreign accounts as...

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Santam’s 1001 Days In Business

Based on a national survey amongst business owners – who were either nearing their 1001-day mark or had just surpassed it. We released six reports to the media focusing on key topics and engaged experts to help interpret the survey results and offer valuable...

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Sanlam #conspicuoussavings media drop

A conceptualised cardboard speaker box designed as a gift for influencers and media who attended the Sanlam #conspicuouossavings event. The branded music box followed the look and feel, as well as music theme of the campaign

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2016 Glacier Future Forwards Campaign Media Drop

A campaign encouraging consumers to save for the retirement they want one day. With this in mind, a media drop was conceptualised and sent to influencers to showcase to them how they could retain their lavish lifestyles with Glacier and Sanlam. This was done...

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2016 Sanlam Benchmark Symposium Research Books

A set of 4 data and research books designed and packaged for the annual Sanlam Benchmark Symposium event.  Go have a look at these books on

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Cotton On Easter Moodboard

An Easter tactical mood board designed to advertise Cotton On Bodys’ range of active wear. Popular key pieces from that season were featured as what to potentially pack for the long Easter weekend. It was sent out media and a few local bloggers featured...

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Santam Cape Argus Infographic

An info guide for cyclists participating in the Cape Argus Cycle Tour to educate them on how much they stand to loose if anything were to happen to their bikes or the accessories. It also shows them that cyclists do insure their bicycles with...

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Atmosphere crowned as the most awarded agency over the part two decades at the 20th annual PRISM Awards

Leading communications agency, Atmosphere walked off with nine awards at the 20th Annual PRISM Awards gala ceremony in Hyde Park on Saturday night  – crowning the agency as the most awarded PR agency in the 20-year history of the local awards, recognising excellence in...

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Sanlam Painted Wolf finishes 4th place at the Adventure Racing World Championships

Just before 08h00 on Monday, South Africa’s elite adventure racing team Sanlam Painted Wolf crossed the finish line in fourth place at the 2016 Adventure Racing World Championship (ARWC), producing the best results for a South African team. The team, which consists of Knysna...

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Artisanal African talent shines at 7th Sanlam Handmade Contemporary Fair

Thousands of Joburgers descended on Hyde Park Corner for the seventh annual Sanlam Handmade Contemporary Fair from 13 – 16 October. Showcasing the best in hand-crafted design combined with the finest artisanal food and wine, a highlight of this year’s Well made in Africa theme was...

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House & Leisure reader event to launch Hansgrohe Select Kitchen mixer

In September, Atmosphere launched the Select Kitchen mixer for Hansgrohe in partnership with House and Leisure magazine. It was an elegant private dining affair, the venue was beautifully decorated in the moody colour palette of the October House & Leisure edition. Guests had the opportunity...

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Our Jozi team is growing!

Atmosphere Joburg is looking for two new staff members to join the team! If you fit one of the descriptions below, send your CV and cover letter to Account Assistant The Jozi consumer team is looking for a passionate, self-starting account assistant to join...

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By Pieter Cronje, an independent consultant

You’re in the news! How to know what’s being said about you

Media monitoring and analysis is a bone of contention for many public relations professionals, most of whom outsource this vital service. The spread and speed of communication continue to increase apace. Track too little and you may miss that reputational time-bomb. Buy a big...

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