While the impact of the Covid-19 virus is unprecedented, it has entrenched some positive behaviours, particularly in the way brands have agilely adapted and made the shift to being purpose-led and client-focused. At Atmosphere Communications, we’ve seen many of our…
Creative, results-driven PR
reputation management
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The Global Pandemic and the Impact on Brands
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Three Reasons to Make Friends with Change
By Elizabeth Senger, Business Unit Director at Atmosphere --- If there’s one thing the Coronavirus pandemic has taught us – and there’ve been plenty of lessons – it’s that nothing can stop change. Across the spectrum, from global economies all…
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The Art of Communicating During the COVID-19 Pandemic
We are in the midst of tumultuous times with government and business leaders around the world having to weigh up decisions impacting lives and the financial livelihoods of people around the globe. The COVID-19 pandemic impacts everyone – whether you…
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Trust and the Rise of Digital PR
Our MD Nicola Nel listened to a webcast titled 'Rebuilding Your Consumers' Trust and the Rise of Digital PR' by Trendkite. We specialise in crisis communications and reputation management, so this Webcast was completely aligned with our interests. Here are some of…
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You’re in the news! How to know what’s being said about you
Media monitoring and analysis is a bone of contention for many public relations professionals, most of whom outsource this vital service. The spread and speed of communication continue to increase apace. Track too little and you may miss that reputational…
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From risk to crisis: 10 ways to prepare … and handle it
It's a fine day in the CEO's office. Results just in look good. The shareholders will be pleased. Analysts and news media will hear a good story. That long-awaited acquisition will now surely speed up. A telephone call followed by…
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4 top tips for managing a PR crisis
A reputation is what you emerge with after enduring a crisis, which is another way of saying that out of a problem arises a peril, but also an opportunity. How you manage the event or circumstances will determine if your…
