7 Considerations for your PR strategy Localisation is more than just updating a global campaign with a familiar face and South African slang. If you want to successfully launch a brand in South Africa, you need to deep dive into…
Creative, results-driven PR
PR
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How to Launch a Brand in South Africa
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Transformer BotBots collectibles by Hasbro
Hasbro’s newest offering within the Transformers range are the fun and mischievous BotBots. Aimed at introducing the Transformers franchise to a younger audience and tapping into the Collectable market, BotBots are everyday objects which transform into little robots after the…
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30th anniversary of the WWW: Better access to education and healthcare top South African aspirations for the next 30 years of the Web
It's the 30th anniversary of the World Wide Web! To mark the occasion, our client Cisco surveyed over 11 000 people across Europe, the Middle East and Africa (including 1 000 South Africans), asking what the WWW has made possible…
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Trust and the Rise of Digital PR
Our MD Nicola Nel listened to a webcast titled 'Rebuilding Your Consumers' Trust and the Rise of Digital PR' by Trendkite. We specialise in crisis communications and reputation management, so this Webcast was completely aligned with our interests. Here are some of…
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Turning Insights into Impact
Recently, Atmosphere held a company-wide, 30-day 'self-learning' challenge. As part of this, our Senior Account Manager, Leigh Newlands, listened to a Webinar by Agility PR on Turning Insights into Impact. Atmosphere is committed to using the latest in effective measurement methods…
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Growing Your Brand with Visual and Content Marketing
Atmosphere specialises in content and visual marketing. We're passionate about creative storytelling and we've seen, time and again, how this kick-starts big conversations for our clients. As part of keeping our finger on the pulse, our designer Jamey du Plessis watched a…
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Siemens AirDrop picks up an award at the Holmes Report Sabre awards
The very first integrated project to come out of our collaboration with the King James Group in Johannesburg - our Siemens AirDrop - was ranked #31 for the best PR campaigns from around the world at the Holmes Report Sabre…
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MasterStart South African Workforce Research Report
According to our client, MasterStart, the emergence of the Fourth Industrial Revolution has most South Africans looking to ‘future-proof’ their careers. The research was conducted by imagineNATION Alliance and then packaged and designed as a visual report for download from…
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Book Review: Fascism: A Warning
By former US Secretary of State Madeline Albright is just that, a warning about the threats faced by the world (past and present) from autocratic leaders who rise to power, and in the process, quash democratic values with hateful…
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PropertyFox School Feeder Zones guide
To assist buyers and parents with better decision making when choosing where to buy for guaranteed school enrolment, PropertyFox commissioned research into South Africa’s feeder zones and catchment area policies, a report which was released in June 2018: ‘PropertyFox School…
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12 Characteristics of High Trust Leaders and Businesses
John Lloyd is a B2B advisor and speaker, and a strategic alliance partner of Atmosphere Communications. Here, he shares his advice on building trust – the most important trait for any business or individual to possess. There is one trait,…
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Have you heard? Podcast audiences are really listening to you
Something interesting has happened in the world of South African podcasting. It seems we might be waking up to opportunities the rest of the world is already exploring. Atmosphere’s expert partner, podcast specialist Jayne Morgan, turns up the volume…
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Superbalist Beauty Media Drop
With Superbalist having recently introduced beauty products to their website, the brand wanted to send out a media drop to advertise the new category to top beauty editors and influencers. The end result was a custom branded cylinder that inside…
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Simba Sleep Infographic
Designed to educate readers about the different sleeping patterns of South Africans by Simba Sleep Psychologist, Hope Bastine, as well as provide more information on the benefits of Simba mattresses.
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2017 PropertyFox Virtual Realty Report
The latest PropertyFox Virtual Realty report, showcasing the most hashtagged places, cities and restaurants in South Africa in 2017.
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Takealot Water Saving Media Drop
This Takealot.com media drop was designed to create awareness around the Cape Town water crisis by advertising a curated store that the e-tailer put together on their site, featuring all their water saving products. The drop encouraged the consumer to…
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After Access Infographic – The Inside Internet Story of Africa, Asia and Latin America
A visual data research report focusing primarily on mobile and Internet use in the Global South. You can follow After Access on Twitter for more updates on the research.
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Just Share Logo Design and Corporate Branding
A full corporate look and feel conceptualised and developed for a new social justice initiative called Just Share.
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How to support a loved one fighting Cancer – Infographic Guide
This guide by Sanlam in collaboration with the Cancer Association of South Africa (CANSA), has been created with the help of cancer patients and survivors and aims to o er practical tips on how to provide emotional, physical, financial and lifestyle…
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We Stand by the Helsinki Declaration for Ethical PR
Atmosphere Communications pledges support for the 2017 Helsinki PR Declaration: a set of principles outlined by the International Communications Consultancy Organisation (ICCO) with the intent of uniting the global PR industry under one banner of ethical behaviour. We stand by…
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PropertyFox’s top tips for a profitable Airbnb
A visual representation of tips and tricks to consider before adding your home to Airbnb so you can make it as profitable as possible.
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The A-Team Winter Book Club
There’s nothing better than cosying up with a good book when there’s a winter chill in the air. The current A-Team reading list includes some big hitters in the non-fiction realm – eloquent and erudite authors with hot insights that’ll…
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Appoint Corporate Identity Branding
A new division within Odgers Berndtson that required a new logo design as well as full corporate identity and brand manual. The name Appoint was chosen by client and the design direction chosen was a combination of clean, minimalist layouts…
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Cotton On Style Sheets
Designed to showcase Cotton On's latest Winter trends for men and women based on specific themes for each category. The purpose for these style sheets were to create hype around the new garments and to encourage shoppers who saw them…
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PropertyFox 2016 Virtual Realty Report
The first ever annual designed and produced Virtual Realty report – comprised entirely of data gathered from the Instagram posts of everyday consumers in 2016. We worked with research house Metric and analysed a total of 137 883 Instagram posts…
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Sanlam #conspicuoussavings media drop
A conceptualised cardboard speaker box designed as a gift for influencers and media who attended the Sanlam #conspicuouossavings event. The branded music box followed the look and feel, as well as music theme of the campaign
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2016 Glacier Future Forwards Campaign Media Drop
A campaign encouraging consumers to save for the retirement they want one day. With this in mind, a media drop was conceptualised and sent to influencers to showcase to them how they could retain their lavish lifestyles with Glacier and…
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2016 Sanlam Benchmark Symposium Research Books
A set of 4 data and research books designed and packaged for the annual Sanlam Benchmark Symposium event. Go have a look at these books on https://www.sanlambenchmark.co.za/executiveSummary.php
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Typo Earth hour Emailer
Designed to promote Earth hour by showing readers what Typo products they could get comfortable with during the hour that their lights are switched off. Used as an emailer for the client to send out.
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Cotton On Easter Moodboard
An Easter tactical mood board designed to advertise Cotton On Bodys’ range of active wear. Popular key pieces from that season were featured as what to potentially pack for the long Easter weekend. It was sent out media and a…
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Santam Cape Argus Infographic
An info guide for cyclists participating in the Cape Argus Cycle Tour to educate them on how much they stand to loose if anything were to happen to their bikes or the accessories. It also shows them that cyclists do…
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Santam “Buying a home” infographic
A visual representation designed to educate consumers about what they need to know before deciding to purchase a house.
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How to influence an influencer
Influencers are everywhere - they are bloggers, journalists, lobbyists, social media stars, analysts and celebrities. They are people with influence in their social circles, industry or marketplace. From a PR perspective, influencer campaigns can increase sales, promote events, raise funds,…
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From Belgium to Atmosphere
I am about to finish my degree in communication in my home town, Brussels, and had the opportunity to complete a three-month internship anywhere I wanted. So I decided to come to South Africa and spend some time at award-winning…
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A healthy dose of realistic optimism
There was an upbeat mood when communicators, agency folk, academics and journalists gathered at the first In2 Innovation Summit Africa hosted in Johannesburg by the Holmes Report last week. It was the morning after the South African Constitutional Court ruling…
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3 take-aways after a week at Atmosphere
The beauty of finding yourself in a fresh, new work environment lies in the fact that you will have your eyes and ears wide open, re-discovering your own job back home and absorbing as much as you can. After one…
