There was an upbeat mood when communicators, agency folk, academics and journalists gathered at the first In2 Innovation Summit Africa hosted in Johannesburg by the Holmes Report last week. It was the morning after the South African Constitutional Court ruling…
Creative, results-driven PR
PR professionals
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A healthy dose of realistic optimism
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Nicola talks trends …
Atmosphere's MD Nicola Nel was one of only five agency executives from around the world asked by PRWeek to recap their biggest challenges and opportunities of 2015 - and give views on what to watch in 2016. “In the year…
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Working with influencers: 5 lessons learnt
Most PR professionals have at some point relied on a celebrity - or a 'social influencer' as they're often called - to help generate interest in a brand or campaign. And although it's true that nothing sells a story like…
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How to be a successful PR entrepreneur
Public relations is a fast-growing industry in South Africa, and more and more PR professionals are going it alone and becoming entrepreneurs in our exciting and diverse field. What is the secret to success for a PR entrepreneur? To find…
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PR professionals need to expand their creative diets
You don't have to look further than the latest top award shows to notice that the big winners are idea-led campaigns that use a mix of earned, owned and paid channels to deliver standout results. For PR professionals to succeed…
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Seven top global PR trends to watch
In a rapidly evolving industry, PR professionals are sometimes faced with bewildering changes affecting the very core of what they do. The internet and social media are changing the way our society thinks and behaves, which has brought challenges, but…
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Networking tips: If you snooze you won’t schmooze
When I joined the public relations industry, I thought networking amounted to a bunch of extroverts gathered at a social event, sharing their success stories over a glass or two of wine. To my surprise, I quickly learnt that it's…
