Public relations is a fast-growing industry in South Africa, and more and more PR professionals are going it alone and becoming entrepreneurs in our exciting and diverse field. What is the secret to success for a PR entrepreneur? To find…
Creative, results-driven PR
PR practitioners
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How to be a successful PR entrepreneur
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Sage advice for PR interns
New to the PR industry? As an intern, you've entered a world which is likely to have a lasting effect on the way you look at life. Thinking strategically, being switched on to current affairs, being aware of trends and…
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PR and media in Africa: 10 key tips
PR practitioners working on the African continent often face unique challenges. At the 2015 Public Relations Organisation International (PROI) Global Summit - hosted by Atmosphere Communications in Cape Town in April - African media experts provided the following tips for…
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2015 PROI Global Summit: Our top take-outs
As the only Southern African agency member of the Public Relations Organisation International (PROI) network, Atmosphere Communications was the proud host of the 2015 PROI Global Summit held in Cape Town in April this year. Around 80 members from as…
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Seven top global PR trends to watch
In a rapidly evolving industry, PR professionals are sometimes faced with bewildering changes affecting the very core of what they do. The internet and social media are changing the way our society thinks and behaves, which has brought challenges, but…
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Networking tips: If you snooze you won’t schmooze
When I joined the public relations industry, I thought networking amounted to a bunch of extroverts gathered at a social event, sharing their success stories over a glass or two of wine. To my surprise, I quickly learnt that it's…
