For the third year running, Sanlam has used a unique and creative initiative to land National Savings Month messaging in the minds of South Africans. In a social experiment which had fans at once confused and cheered, Sanlam collaborated with…
Creative, results-driven PR
One Rand Man
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Sanlam and celebrities propel South Africans towards #ConspicuousSaving
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Atmosphere & King James awarded Grand Prix For Excellence Award at International IPRA awards
National public relations consultancy, Atmosphere Communications and its partners from the King James Group have walked off with the much coveted international Grand Prix For Excellence at the 2015 IPRA Award ceremony. Its Sanlam One Rand Man Campaign also won…
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Atmosphere and King James partners awarded Communicator Award of Distinction
Atmosphere Communications and King James partners have been awarded a Communicator Award of Distinction in the 21st annual Communicator Awards 2015, in the category Integrated Campaign: Business to Consumer, for the Sanlam 'One Rand Man' campaign. The Communicator Awards are…
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One Rand Man continues incredible journey – into educational sphere
During National Savings Month in July last year, the incredible journey of the One Rand Man gripped the imagination of millions. A unique social experiment in which an ordinary South African lived entirely on R1 coins for a month, the…
