In association with superior luxury whisky brand Johnnie Walker Blue Label, Zulu wagered Häkkinen that if he could accomplish a near impossible feat, Häkkinen would need to hand him the keys to his immaculate classic racing car- the Mercedes 300SL…
Creative, results-driven PR
Mercedes Benz
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Johnnie Walker concludes the #walkerwager campaign with a race wager between Formula 1® racing legend Mika Häkkinen and SA racing champ Gugu Zulu
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Johnnie Walker launches the Walker Wager campaign with a radio wager
Johnnie Walker recently launched its Gentleman’s Wager campaign in South Africa in association with KayaFM. The launch saw two highly successful South African gentlemen step out of their comfort zones to lay a wager on coveted luxury item money could…
