The latest PropertyFox Virtual Realty report, showcasing the most hashtagged places, cities and restaurants in South Africa in 2017.
Creative, results-driven PR
media landscape
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2017 PropertyFox Virtual Realty Report
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Cotton On Style Sheets
Designed to showcase Cotton On's latest Winter trends for men and women based on specific themes for each category. The purpose for these style sheets were to create hype around the new garments and to encourage shoppers who saw them…
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PropertyFox 2016 Virtual Realty Report
The first ever annual designed and produced Virtual Realty report – comprised entirely of data gathered from the Instagram posts of everyday consumers in 2016. We worked with research house Metric and analysed a total of 137 883 Instagram posts…
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From Belgium to Atmosphere
I am about to finish my degree in communication in my home town, Brussels, and had the opportunity to complete a three-month internship anywhere I wanted. So I decided to come to South Africa and spend some time at award-winning…
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A healthy dose of realistic optimism
There was an upbeat mood when communicators, agency folk, academics and journalists gathered at the first In2 Innovation Summit Africa hosted in Johannesburg by the Holmes Report last week. It was the morning after the South African Constitutional Court ruling…
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Great opportunity for brands to become publishers
The media landscape is changing rapidly and opportunities to achieve results in the traditional editorial media space are decreasing. In addition, the growth in social networks has created an expectation that brands will engage with consumers directly. There is a…
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Sage advice for PR interns
New to the PR industry? As an intern, you've entered a world which is likely to have a lasting effect on the way you look at life. Thinking strategically, being switched on to current affairs, being aware of trends and…
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An ex-journalist’s guide to media relations
Media relations are the cornerstone of public relations – but getting your clients positive media and social media exposure can be a challenging task. As a former journalist, here are my top tips and insights on how to deal with…
