A conceptualised cardboard speaker box designed as a gift for influencers and media who attended the Sanlam #conspicuouossavings event. The branded music box followed the look and feel, as well as music theme of the campaign
Creative, results-driven PR
integrated campaign
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Sanlam #conspicuoussavings media drop
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It’s not only about the national budget
That new smartphone has such amazing features. How did you ever live without a 12 megapixel camera? Can you really move forward without a 25% brighter screen? You don’t just want it, you need it right? And you’ll happily pay…
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Sanlam and celebrities propel South Africans towards #ConspicuousSaving
For the third year running, Sanlam has used a unique and creative initiative to land National Savings Month messaging in the minds of South Africans. In a social experiment which had fans at once confused and cheered, Sanlam collaborated with…
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From Belgium to Atmosphere
I am about to finish my degree in communication in my home town, Brussels, and had the opportunity to complete a three-month internship anywhere I wanted. So I decided to come to South Africa and spend some time at award-winning…
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The 5 ‘menaces’ of PR measurement
Five years ago the Barcelona Principles were set up as best practice for the PR industry's approach to measurement and the efficacy of communication. The seven guidelines aimed to move the industry to a more strategic and comprehensive way of…
