Atmosphere recently assisted Dove South Africa in launching its How Old Are You? campaign. The campaign originated from an insight that most women recoil when asked how old they are, as they believe that revealing their age can influence how…
Creative, results-driven PR
Dove
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Dove “How Old Are You?” uncovers how women feel about age
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Dove inspires women to leave a Positive Beauty Legacy
Is the way you feel about your looks something constructed over time or something you are born with? Dove believes beauty is a construct, and Dove research indicates the way women feel about their own beauty is having a profound…
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Dove film inspires women to reconsider the choices they make about their beauty
A staggering 96% of women do not choose the word ‘beautiful’ to describe how they look¹. Dove believes feeling beautiful is a personal choice women should feel empowered to make for themselves, every day. Through a candid, eye-opening film shot…
