By Inganathi Mnyasane, Atmosphere intern When I arrived for my job interview at Atmosphere, I was presented with the spirit and culture of the company as I walked through the front door. There was a celebration; the veranda was laden…
Creative, results-driven PR
Atmosphere Communications
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A Word From Our A Team Intern
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Sanlam Savings Month Frugal Calendar Challenge
This calendar was designed for our client Sanlam to help consumers practice frugal living during the month of July.
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How to Launch a Brand in South Africa
7 Considerations for your PR strategy Localisation is more than just updating a global campaign with a familiar face and South African slang. If you want to successfully launch a brand in South Africa, you need to deep dive into…
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Transformer BotBots collectibles by Hasbro
Hasbro’s newest offering within the Transformers range are the fun and mischievous BotBots. Aimed at introducing the Transformers franchise to a younger audience and tapping into the Collectable market, BotBots are everyday objects which transform into little robots after the…
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Atmosphere Named Finalist for 2019 EMEA PR Consultancies of the Year
We’re delighted to announce we've been named a finalist for the 2019 Africa Consultancies of the Year in the 2019 EMEA PR Consultancies of the Year category. This award is part of the EMEA SABRE Awards, and the winners will…
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30th anniversary of the WWW: Better access to education and healthcare top South African aspirations for the next 30 years of the Web
It's the 30th anniversary of the World Wide Web! To mark the occasion, our client Cisco surveyed over 11 000 people across Europe, the Middle East and Africa (including 1 000 South Africans), asking what the WWW has made possible…
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Atmosphere named most admired agency in SA
Atmosphere is the most admired PR agency in South Africa, as voted by our peers in the recent Marklives.com annual Agency Leaders poll. This is the inaugural introduction of the PR category to the poll, which made the recognition particularly…
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Siemens AirDrop picks up an award at the Holmes Report Sabre awards
The very first integrated project to come out of our collaboration with the King James Group in Johannesburg - our Siemens AirDrop - was ranked #31 for the best PR campaigns from around the world at the Holmes Report Sabre…
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MasterStart South African Workforce Research Report
According to our client, MasterStart, the emergence of the Fourth Industrial Revolution has most South Africans looking to ‘future-proof’ their careers. The research was conducted by imagineNATION Alliance and then packaged and designed as a visual report for download from…
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FABRIC | An Afro Digital Future. Presented by Siemens
Siemens touches our lives every day in ways we can’t see or even begin to imagine. When we switch on a light, turn on a tap or travel to work, as a tech leader Siemens has had an impact. Explaining…
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Book Review: Fascism: A Warning
By former US Secretary of State Madeline Albright is just that, a warning about the threats faced by the world (past and present) from autocratic leaders who rise to power, and in the process, quash democratic values with hateful…
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12 Characteristics of High Trust Leaders and Businesses
John Lloyd is a B2B advisor and speaker, and a strategic alliance partner of Atmosphere Communications. Here, he shares his advice on building trust – the most important trait for any business or individual to possess. There is one trait,…
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Lessons Learnt from the Capitec Viceroy Debacle
Capitec Bank, an anchor client of Atmosphere was targeted by unscrupulous short sellers - with the intention of causing its share price to collapse and we were there to manage the reputational fallout. Charl Nel, Capitec’s Head of Communications, and…
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Superbalist Beauty Media Drop
With Superbalist having recently introduced beauty products to their website, the brand wanted to send out a media drop to advertise the new category to top beauty editors and influencers. The end result was a custom branded cylinder that inside…
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Simba Sleep Infographic
Designed to educate readers about the different sleeping patterns of South Africans by Simba Sleep Psychologist, Hope Bastine, as well as provide more information on the benefits of Simba mattresses.
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Atmosphere is Hiring!
We’re looking for a Senior Account Manager to join our financial services team in Cape Town. This is a great opportunity to progress your career by joining one of SA’s most awarded agencies. If you’re an energetic, creative…
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2017 PropertyFox Virtual Realty Report
The latest PropertyFox Virtual Realty report, showcasing the most hashtagged places, cities and restaurants in South Africa in 2017.
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How to support a loved one fighting Cancer – Infographic Guide
This guide by Sanlam in collaboration with the Cancer Association of South Africa (CANSA), has been created with the help of cancer patients and survivors and aims to o er practical tips on how to provide emotional, physical, financial and lifestyle…
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PropertyFox’s top tips for a profitable Airbnb
A visual representation of tips and tricks to consider before adding your home to Airbnb so you can make it as profitable as possible.
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How to Make Your Writing Stand Out
If you’ve Googled ‘how to stand out as a writer in an internet age’ - or variations of the theme - then you probably got numerous hits with articles telling you to ‘listen to your intuition and be your authentic…
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The Changing Nature of News
Google is set to change its homepage for the first time in 22 years, adopting a similar, personalised newsfeed experience to Facebook. Facebook and Google are both goliaths that have evolved considerably since their inceptions. Both have jostled over…
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The A-Team Winter Book Club
There’s nothing better than cosying up with a good book when there’s a winter chill in the air. The current A-Team reading list includes some big hitters in the non-fiction realm – eloquent and erudite authors with hot insights that’ll…
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Appoint Corporate Identity Branding
A new division within Odgers Berndtson that required a new logo design as well as full corporate identity and brand manual. The name Appoint was chosen by client and the design direction chosen was a combination of clean, minimalist layouts…
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Cotton On Style Sheets
Designed to showcase Cotton On's latest Winter trends for men and women based on specific themes for each category. The purpose for these style sheets were to create hype around the new garments and to encourage shoppers who saw them…
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PropertyFox 2016 Virtual Realty Report
The first ever annual designed and produced Virtual Realty report – comprised entirely of data gathered from the Instagram posts of everyday consumers in 2016. We worked with research house Metric and analysed a total of 137 883 Instagram posts…
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Sanlam #conspicuoussavings media drop
A conceptualised cardboard speaker box designed as a gift for influencers and media who attended the Sanlam #conspicuouossavings event. The branded music box followed the look and feel, as well as music theme of the campaign
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2016 Glacier Future Forwards Campaign Media Drop
A campaign encouraging consumers to save for the retirement they want one day. With this in mind, a media drop was conceptualised and sent to influencers to showcase to them how they could retain their lavish lifestyles with Glacier and…
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2016 Sanlam Benchmark Symposium Research Books
A set of 4 data and research books designed and packaged for the annual Sanlam Benchmark Symposium event. Go have a look at these books on https://www.sanlambenchmark.co.za/executiveSummary.php
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Typo Earth hour Emailer
Designed to promote Earth hour by showing readers what Typo products they could get comfortable with during the hour that their lights are switched off. Used as an emailer for the client to send out.
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Cotton On Easter Moodboard
An Easter tactical mood board designed to advertise Cotton On Bodys’ range of active wear. Popular key pieces from that season were featured as what to potentially pack for the long Easter weekend. It was sent out media and a…
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Santam Cape Argus Infographic
An info guide for cyclists participating in the Cape Argus Cycle Tour to educate them on how much they stand to loose if anything were to happen to their bikes or the accessories. It also shows them that cyclists do…
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Santam “Buying a home” infographic
A visual representation designed to educate consumers about what they need to know before deciding to purchase a house.
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You’re in the news! How to know what’s being said about you
Media monitoring and analysis is a bone of contention for many public relations professionals, most of whom outsource this vital service. The spread and speed of communication continue to increase apace. Track too little and you may miss that reputational…
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Why three South Africans turned down their perfect lives
If somebody offered you your perfect life, chances are good that you would grab it with both hands. But the opposite happened recently in Glacier by Sanlam’s #FutureFWD retirement campaign. Three South Africans said no to theirs, not realising that…
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10 reasons why Billy Crystal’s Ali eulogy was a comms master class
Billy Crystal went 15 priceless rounds for Muhammad Ali. The "Champ" would have been proud of his "Little Brother". The audience gave him a standing ovation. The actor and stand-up comedian delivered a moving, hilarious, inspiring and worthy eulogy at Ali’s massive…
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Atmosphere wins at the PRISMS – Only agency to win two campaigns
Atmosphere Communications has once again scooped a handful of awards at the PRISMS – the Public Relations Institute’s annual award ceremony, held in Johannesburg last night. The national PR company won two golds and one bronze. The first gold was…
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How to influence an influencer
Influencers are everywhere - they are bloggers, journalists, lobbyists, social media stars, analysts and celebrities. They are people with influence in their social circles, industry or marketplace. From a PR perspective, influencer campaigns can increase sales, promote events, raise funds,…
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From Belgium to Atmosphere
I am about to finish my degree in communication in my home town, Brussels, and had the opportunity to complete a three-month internship anywhere I wanted. So I decided to come to South Africa and spend some time at award-winning…
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A healthy dose of realistic optimism
There was an upbeat mood when communicators, agency folk, academics and journalists gathered at the first In2 Innovation Summit Africa hosted in Johannesburg by the Holmes Report last week. It was the morning after the South African Constitutional Court ruling…
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3 take-aways after a week at Atmosphere
The beauty of finding yourself in a fresh, new work environment lies in the fact that you will have your eyes and ears wide open, re-discovering your own job back home and absorbing as much as you can. After one…
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kulula.com partners with Avios South Africa
kulula.com and the travel rewards programme Avios South Africa, have announced a partnership which will allow mutual members to collect Avios points at an earn rate of three Avios for every R10 spent on kulula flights. As well as earning Avios…
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Oh my word – what an Atmospheric experience
What do you get when you drag a communications professional down from wintery Finland to South Africa? She's from a cold nation, where people rarely talk and find it hard to express themselves. She finds herself in hot, buzzing Cape…
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#socialmediacrisis, #what now?
The speed at which a bitter Facebook comment or unthinking tweet can escalate into mass vitriol against a business organisation can be staggering. Our social media landscape is littered with incidents in which a hard-earned reputation and corporate credibility has…
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Nicola talks trends …
Atmosphere's MD Nicola Nel was one of only five agency executives from around the world asked by PRWeek to recap their biggest challenges and opportunities of 2015 - and give views on what to watch in 2016. “In the year…
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Looking ahead to 2016: Reflections on Cannes Lions Festival
As we hurtle towards the finish line in 2015, let's take a moment to reflect on the lessons we've learned this year that we can apply to deliver work in 2016 that packs even more punch. Returning from my second…
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ICCO Summit: It’s ‘game on’!
I recently returned from the International Communications Consultancy Organisation (ICCO) Global Summit in Milan, Italy. What an experience! As an agency owner, I'm rejuvenated and inspired after sharing the stage with industry leaders from large networks such as Hill+Knowlton, Ketchum,…
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Joburg residents flock to Hyde Park Corner to sample the wares of SA’s top producers
From 9 - 11 October the rooftop parking lot of Hyde Park Corner was transformed to become home to 120 talented local producers for the sixth annual Sanlam Handmade Contemporary Fair. A firm favourite on the Joburg social calendar, the Fair…
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From risk to crisis: 10 ways to prepare … and handle it
It's a fine day in the CEO's office. Results just in look good. The shareholders will be pleased. Analysts and news media will hear a good story. That long-awaited acquisition will now surely speed up. A telephone call followed by…
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Atmosphere & King James awarded Grand Prix For Excellence Award at International IPRA awards
National public relations consultancy, Atmosphere Communications and its partners from the King James Group have walked off with the much coveted international Grand Prix For Excellence at the 2015 IPRA Award ceremony. Its Sanlam One Rand Man Campaign also won…
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Facebook’s ‘dislike’ button: Good or bad move?
Facebook founder Mark Zuckerberg told a public Q&A session at his headquarters in Menlo Park, California, yesterday that the social media platform was working on a 'dislike' button. He said the move was largely in response to persistent pressure for…
