Siemens AirDrop picks up an award at the Holmes Report Sabre awards
The very first integrated project to come out of our collaboration with the King James Group in Johannesburg – our Siemens AirDrop – was ranked #31 for the best PR campaigns from around the world at the Holmes Report Sabre awards in Washington last night. That’s 31 out of more than 5500 entries.
The SABRE Awards — traversing the Americas, EMEA, Latin America and the Asia-Pacific region — attract more than 5,500 entries from over 60 countries, so the winners of the Global awards are the elite of the elite, representing best practice in categories ranging from social media and social responsibility, to public affairs and employee communications.
Read more about the Siemens AirDrop campaign, which saw us opportunistically ask Jo’burgers if they’d ditch some luggage allowance to take much-needed water to the drought-stricken Cape.