Rubi by Cotton On launches its first standalone stores

New Rubi by Cotton On store

Our client, retail brand Cotton On, launched its first standalone stores in Johannesburg in November for their footwear and accessories brand Rubi .  The two standalone stores opened their doors at Centurion Mall and at The Glen Shopping Centre.

The Rubi by Cotton On concept stores feature a clean aesthetic with washed timber floors, exposed white bricks and studio-style lighting.

Rubi by Cotton On is owned by Australian value fashion retailer, the Cotton On Group, and has been growing steadily ever since its inception in 2008. Rubi is now represented in over 10 countries including Australia, Asia, The Middle East and New Zealand.

During November and December, Rubi are capturing that nostalgic feeling of summer holidays with their new Vacay Every Day campaign.  Tan sandals are ruling this summer as well as denim and soft natural fibres to create the ultimate wardrobe this summer. Customisation is another big trend that is emerging for Rubi which is all about making the look your own and showing Rubi how you live life.