It’s a known fact. Every entrepreneur needs a unique selling point that sets them apart. Whether it’s a competitive edge, price point advantage,or buyer persona.
In many cases, a buyer persona is not a fictional brand mascot linked to a big corporation, but rather an actual person such as Beyoncé or Brenda Fassie. But how do you monetize your persona and turn it into a profitable business? South African rapper and producer Riky Rick, has amassed major success since the release of his hit single – Nafukwa – in 2014. His platinum status, affluent street style and decision to join his record label with Sony are just some of the contributing factors which have catapulted him into the lead in the music and fashion industry with renowned musicians and fashion designers queuing to work with him. All of this begs the question. How did he do it? Speaking at the recent Johannesburg leg of the Capitec Live Better Talks, he shared his insights and key lessons on what makes a powerful brand and opened up on the challenges he has faced on his journey to building his brand
Read his tips here