In August 2015 Taj Cape Town turned 5 years old, however as big as this was for the hotel, it wasn’t enough to create the kind of noise needed to capture the attention of the media and prominent travel influencers.
The Solution
On the quest to promote our city and Taj Cape Town in a simple, cost effective and highly impactful way, we arranged a series of instawalks and media reviews of the hotel. We then aligned the instawalks with the monthly City Saturdays event -a creative outdoor initiative in the inner city with street art and various cultural activities. The media were invited to review the hotel and join in on the instawalk to publicise the event on their online and social media channels. We also partnered with top Igers who used the #celebratecapetown tag to share their Taj moments with their followers and the greater public, capturing the full hotel experience and promoting its surrounds. To keep the momentum going on social media, we launched a competition for the public to take part in, to encourage them to photograph their city moments using #celebratecapetown on Instagram, for the chance to win some hefty prizes including a stay in Taj Cape Town’s famed double-story presidential suite.
