The Solution
Using hashtags as our measure, we commissioned a research house to analyse social media conversation to discover the most hashtagged: cities, neighbourhoods, restaurants and bars in South Africa. We then analysed the property prices in these areas and also uncovered the affordable neighbourhoods near the hottest suburbs which could allow people to buy property very close to the action. We produced a visual, shareable national report ranking the most instagrammed cities, neighbourhoods, restaurants and bars in South Africa. We used traditional, influencers and social media heavily to share our findings and also created an award for the most instagrammed bars and restaurants in each of South Africa's three main cities.