Nampak is Africa’s largest diversified packaging manufacturer by volume and revenue and produces world-class metal, glass and rigid plastics packaging from facilities in 12 countries across Africa, and in the United Kingdom. The company is listed on the Johannesburg Stock Exchange and in the last few years has undergone a process of divestitures and streamlining its business. The company’s strategy has been to unlock further value from its base business and meet growing demands in the Rest of Africa.
A number of tactics were deployed in order to achieve various outcomes for Nampak. This included: • Developing a key message framework; • Developing a proactive media engagement plan to build relationships with tier one media (including media site visits, a media engagement plan, developing tailored content for specific media and setting up media engagements not linked to the financial results); • Reshaping the interim and final year end results to make them more media friendly; and • Identifying content opportunities to tell the Nampak story.