In collaboration with three key Merchants spokespeople, Atmosphere developed an ongoing LinkedIn content calendar and shared content across three areas: 1. Topical news content – here, weekly content is sourced by the agency, comment is developed with our spokespeople and the finished piece is posted on behalf of the client. 2. Personal thought leadership content – each month, the Atmosphere team runs an information collection session with one of our spokespeople on a rotational basis. In this session, we flesh out ideas and viewpoints on certain industry topics and a thought leadership article is developed and loaded to LinkedIn. 3. Network building – each month, relevant industry groups are identified by Atmosphere and we facilitate joining these groups on behalf of our client contacts.