Our aim was to create as many publicity opportunities as possible. These included activities such as a Greet-the-fleet - where media and high-reach influencers were invited to the arrival at the Waterfront. Media packs were distributed and exclusive interviews secured to create awareness. Step on-board activity was also arranged where media, influencers and the public were invited to view the Clippers to garner excitement and spread key messages. One of the key highlights for media though was the media sail day where media and influencers were invited on board to sale with Dale Smyth, Capetonian and skipper of the Dare To Lead yacht. Upon race departure, we invited media and influencers (with a lifestyle focus) to attend the official send-off and joined the Clipper Communications team on a support boat in the harbour. In terms of the business and lifestyle tailored angles, we ensured that exclusive media and influencer opportunities were arranged to tell the stories of the race and its participants in order to encourage investment and participation. Photo and video material of the arrival, departure and other highlights were constantly distributed to media and influencers throughout the 10-day campaign period. Tactical messaging: We approached independent commentators to speak about the positive economic impact of the event on competing harbour cities such as PE and Durban in our media releases to create a sense of urgency & competition among the Waterfront team (the Clipper team would only dock at one South African port).