After many successful collaborations in recent years, our client Boschendal Wines once again partnered with fashion designer David Tlale to unveil his newest Autumn/Winter 20 collection titled ‘Classica Icons’. In a first for the fashion maestro, the collection was released entirely on owned digital platforms via: Davidtlale.com, Instagram, YouTube, Twitter and Facebook.
Recognising the global pandemic, the pre-recorded virtual fashion showcase asked live viewers to pledge their support by donating to the Solidarity Fund to continue the efforts to alleviate vulnerable South Africans’ suffering throughout the crisis.
Boschendal Wines is a proud supporter of African artists and supports the Solidarity fund as well. Tlale brings something new to the global fashion landscape with an aesthetic that exemplifies ‘inspired luxury’ – never ordinary and always authentic – which complements Boschendal Wines’ brand values.
The collaboration also reinforced Boschendal’s messaging throughout the lockdown: ‘no matter where you are – inspiration can be found’.