We drafted 2 media releases for the campaign; a pre-event media release and an educational piece on ‘Passion investing’ in art, luxury handbags and wine. Boschendal Wines would be credited as the premier wine sponsor for the event, promoting the brand’s philosophy. Atmosphere used the exclusivity of the collection as an opportunity to leverage media interviews. This, in addition to the educational content, allowed us to share the story with a broader pool of media, outside of the targeted fashion, wine and art space. The launch event was open to a select list of investors, clients and media, who were all briefed on Covid-19 safe practices.