Cape Town Tourism is the City of Cape Town’s official regional tourism organisation, responsible for destination marketing, visitor and industry services.
Successful tourism doesn’t just boost economies – it builds pride too. Cape Town Tourism believes in close encounters, people as the focus point of tourism, responsible living and immersion in the destinations and cultures we visit – this is what gives tourism in Cape Town its unique energy and appeal.
We believe that tourism is built around involvement, participation, relationship and partnership, and that it is about actively taking hands with local communities, listening to their needs and working side by side to ensure that the environment and indigenous cultures are preserved, while allowing responsible travellers to experience the holiday of a lifetime.
Cape Town Tourism prides itself on a culture of service excellence and we are committed to responsible and fair tourism and business practices. We therefore work with and encourage the involvement of previously disadvantaged individuals, organisations and companies in tourism in a number of ways. We also support the principles of Responsible Tourism and Fair Trade in Tourism South Africa, we are proudly South African, we are passionate about Cape Town and we encourage our members to adopt these principles in the operations of their businesses as well.