Nicola talks trends …
Atmosphere’s MD Nicola Nel was one of only five agency executives from around the world asked by PRWeek to recap their biggest challenges and opportunities of 2015 – and give views on what to watch in 2016.
“In the year ahead, we predict a further integration of ideas. Our clients are looking for the standout ideas that can work across channels and which can, of course, create talk factor,” says Nicola.
Read the PRWeek article here.