Hennessy x NBA: In the Paint

On Friday, 11 March 2022, Hennessy unveiled their latest artistic initiative, “In the Paint” at the Zoo Lake basketball court in Johannesburg. In the Paint is a global series of artistic collaborations that aims to bring communities together in a meaningful way. The initiative forms part of Hennessy’s global partnership with the NBA, entrenching the two brands’ shared ambition of inspiring and uniting communities to push the spirit of the game forward.

 

 

 

The first court launched in Montreal, Canada last year, with the second instalment being here in South Africa which is a first for the African continent.

The designed court is a “beautiful ode to Africa”. Hennessy’s influence on basketball is also showcased by the robust colours throughout the design, representing the energy of the game.