More than Wheels: Oakley launches newest chapter of “Be Who You Are Campaign

For the next chapter of its “Be Who You Are” campaign, our client Oakley added a little South African spice to the 2022 bike collection.

The campaign, which launches globally, features South African urban bike crew Fixie Fit, BMX rider Wanga Moshani as well as road cyclist and Team Oakley athlete, Mark Cavendish. This incredible honour is a big feather in South Africa’s cycling helmet.



Continuing the spirit of the #bewhoyouare mantra, the latest episodes feature the inspiring individual stories of the South African talents and their love of riding with the hashtag #notonlytwowheels. They each share how a bike has become more than just a vehicle of transportation, but a vehicle for expressing oneself and finding purpose, family and community.

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