New beauty unveiled in South Africa

Our client 3INA, a brave, bold new approach to beauty, recently launched in South Africa with an exclusive media and influencer event at their first 3INA concept store situated in Eastgate Mall, Johannesburg.

3INA [pronounced Mina] is a new brand of cosmetics created by international industry veterans Pablo Rivera and Mark Eve and promises a truly different experience in the world of cosmetics. Founded from a genuine passion to create real, accessible beauty, Pablo and Mark worked together for two years to produce this exciting new range.

Amongst those attending where the founder Mark Eve, makeup and trends expert Nthato Mashishi and professional makeup artist Muzi Zuma. The 3INA store offers over 450 new products that includes colour cosmetics, skin care products and tools and will continue to release new products every month – giving women endless new possibilities to create beauty with confidence.

More 3INA stores will be opening at Sandton City and Menlyn Shopping Centre later this year and plans for the rest of the country will be revealed soon.

Follow 3INA @3ina #3inasa

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