Lessons Learnt from the Capitec Viceroy Debacle

Capitec Viceroy lessons

Capitec Bank,  an anchor client of Atmosphere was targeted by unscrupulous short sellers – with the intention of causing its share price to collapse and we were there to manage the reputational fallout. Charl Nel, Capitec’s Head of Communications, and the Atmosphere team share the lessons learnt.

Viceroy Infographic portrait-01

(Right-click and select view image to enlarge)