The world’s most popular cognac brand, Hennessy is continuing to champion local creative entrepreneurs in their latest All I Needcampaign. This dynamic campaign tells the stories of eight real-life gamechangers from across Africa and boldly challenges us to see the world through fresh eyes; a world where the old rules no longer apply. Epitomised by the distinctive line Never Stop. Never Settle., the campaign seeks to celebrate inspiring individuals whose Never Stop. Never Settle values have made them exceptional.
In line with this, we recently developed a beautifully designed drop in the form of a book which was sent out to 35 x media and influencers. The drop was leather bound, included a bottle of Hennessy VS and the individual quotes from the eight game-changers as part of the campaign.