Growing Your Brand with Visual and Content Marketing

Trends in visual marketing

Atmosphere specialises in content and visual marketing. We’re passionate about creative storytelling and we’ve seen, time and again, how this kick-starts big conversations for our clients. As part of keeping our finger on the pulse, our designer Jamey du Plessis watched a Webinar on ‘How to power up your brand with visuals’ by the Marketing Nutz.

Here are some of Jamey’s key take-aways:  

Why Visual Marketing Matters in 2018

Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text?

Content with visuals is three times more likely to be shared than a post with only text. The world is rapidly changing and consumers’ attention spans are shrinking, so you only have a few seconds to capture someone’s eye.

Screen Shot 2018-11-01 at 15.38.38

Latest Trends of Visual Marketing for 2018 & Beyond

What is content marketing? Wikipedia defines it as ‘a technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience – with the objective of driving profitable customer action’.

So, what does this entail?

  • Video is the future so upskilling or hiring someone that can put together good video content will be crucial.
  • Curated content is always king. The more aligned your images are with your brand, the more authentic it will come across to your targeted audience.

How to Get Started with Visual Marketing

It all starts with really understanding what it is you’re wanting to communicate – your key message. Then knowing what audience you’re targeting. Knowing this information will help you put together the right content to get the best results.

Top Tools and Technology to Create Thumb-Stopping Visuals 

Identify the right tools to help you achieve the best results.

Some of these include:

  • Using stock library sites to download quality images.
  • Using creative sites like Canva which have templates that are ready to download and use on social and blog platforms.
  • Hiring designers or videographers to put together customised and curated content.
  • Upskilling team members in Adobe Creative Suite and making use of programmes such as Illustrator and Photoshop.
  • Reusing (and crediting) other content that aligns with your brand, that will resonate with your target audience.

Check out our Content Case Studies to see examples of our content and visual marketing campaigns.