DStv/Amazon Piñata Drop

As part of DStv announcing that Amazon Prime Video is available on the Explora Ultra decoder, we came up with a unique media drop idea – which was a custom made piñata in the shape of the Explora Ultra decoder.  The drop aimed to creatively generate conversation around the launch and encouraged recipients to explore the new content available.

The drop included a portable speaker to enhance recipients viewing experience and a few sweet treats, and was shared with influencers as well as key lifestyle and entertainment media, who shared pictures on their social media channels.