Boschendal Wines

The Idea

To create stand-out content and to make creative use of their owned channels.

We created

Monthly social content for the owned platforms

Beautifully crafted newsletters and sales mailers

Visual elements such as redesigning the website, online banners and Wine Club collateral

The newsletter platform allowed information to be shared around partnerships and other brand highlights and achievements in a stylish package to a dedicated database.

Social content was crafted for each of the Boschendal owned platforms. This helped the brand to grow in stature in two markets – the younger aspirational market and the serious wine connoisseur market.

The Challenge

Raise awareness of the ‘new’ Boschendal – a cool, farm-to-table estate to increase visitors

Carve out a niche for Boschendal Wines that speaks to their quality and heritage while also appealing to new generations of wine lovers

The Solution

Using a multi-channel approach, we are telling the rich, engaging stories to all audiences in a way that is both relevant to each audience, but curated per audience.

Influencer marketing is used to engage the younger audiences

A newsletter and blog engages all audiences and drive sales

Publicity builds credibility – particularly among the wine fraternity – and awareness

Events build brand love through unique experiences

The Result