• Atmosphere and Great Girls

    The Privilege of Helping Great Girls

    In the current climate in South Africa especially, we need to do everything we can to make girls feel empowered, self-assured, confident and ready to put their hands up for opportunities. We need to help girls from impoverished backgrounds to…

  • Peanut butter and jelly

    Why PR and Design Go Together Like PB and J

    By Daniele Peplouw, Graphic Designer In an ever-changing digital age, you’ve got to be a cut above the rest. Consumers digest information differently to the way they may have in the past. Everything is about instant gratification; information needs to…

  • Event management

    Tips to manage your international client’s event when they’re not on the ground

    In today’s world of PR and communications, it is not uncommon for agencies to service multinational clients whose operations are located around the world. With the advent of technology, it is becoming more and more prevalent to have virtual relationships…

  • Atmosphere intern

    A Word From Our A Team Intern

    By Inganathi Mnyasane, Atmosphere intern When I arrived for my job interview at Atmosphere, I was presented with the spirit and culture of the company as I walked through the front door. There was a celebration; the veranda was laden…

  • Launching a brand

    How to Launch a Brand in South Africa

    7 Considerations for your PR strategy Localisation is more than just updating a global campaign with a familiar face and South African slang. If you want to successfully launch a brand in South Africa, you need to deep dive into…

  • Crisis communications

    Global CEOs See Crisis Capabilities as a Serious Threat in 2019

    Raconteur – and later, Visual Capitalist – recently published a fascinating infographic on the risky business of reputation management. It pictorialised research from Deloitte into what global CEOs see as the biggest reputational risks they’ll face over the forthcoming 12…

  • Trust I4

    Can the Fourth Industrial Revolution Kill Consumer Trust?

    The trouble with buzzwords is they start becoming invisible to us. We read, hear and write them so frequently that our built-in filters lessen their impact. 4IR is one of these buzzwords. While many of the opportunities and threats it…

  • A Team Book Club

    These books are marketing the change in our world

    The A-team’s reading list: what we're reading right now and what these books have taught us, from a PR perspective: Everything is changing! Eckhart Tolle’s new title, A New Earth, is maybe the literary hallmark of our changing world. Though…

  • Atmosphere content marketing

    Top 10 Tips to Making Content Work for Your Brand

    At Atmosphere, we love storytelling and specialise in content marketing. From in-depth research reports and eye-catching infographics, to gorgeous newsletters, engaging videos, dynamic guides and smart social boosting strategies, we're obsessed with kick-starting big conversations. We do this by telling…

  • Atmosphere named most admired agency in SA

    Atmosphere is the most admired PR agency in South Africa, as voted by our peers in the recent Marklives.com annual Agency Leaders poll. This is the inaugural introduction of the PR category to the poll, which made the recognition particularly…

  • Atmosphere Communications MD talks PR trends

    Top PR Trends in the Complicated World of 2019

    *As featured in Financial Mail* 2019 already looks set to provide plenty of attention-grabbing headlines from around the world – in sport and politics to name just two areas. Both the Cricket and the Rugby World Cup events will dominate…

  • Atmosphere reputation management

    Trust and the Rise of Digital PR

    Our MD Nicola Nel listened to a webcast titled 'Rebuilding Your Consumers' Trust and the Rise of Digital PR' by Trendkite.  We specialise in crisis communications and reputation management, so this Webcast was completely aligned with our interests. Here are some of…

  • Measuring PR

    Turning Insights into Impact

    Recently, Atmosphere held a company-wide, 30-day 'self-learning' challenge. As part of this, our Senior Account Manager, Leigh Newlands, listened to a Webinar by Agility PR on Turning Insights into Impact. Atmosphere is committed to using the latest in effective measurement methods…

  • Trends in visual marketing

    Growing Your Brand with Visual and Content Marketing

    Atmosphere specialises in content and visual marketing. We're passionate about creative storytelling and we've seen, time and again, how this kick-starts big conversations for our clients. As part of keeping our finger on the pulse, our designer Jamey du Plessis watched a…

  • Book Review: Fascism: A Warning

      By former US Secretary of State Madeline Albright is just that, a warning about the threats faced by the world (past and present) from autocratic leaders who rise to power, and in the process, quash democratic values with hateful…

  • Trust in business relationships

    12 Characteristics of High Trust Leaders and Businesses

    John Lloyd is a B2B advisor and speaker, and a strategic alliance partner of Atmosphere Communications. Here, he shares his advice on building trust – the most important trait for any business or individual to possess. There is one trait,…

  • The 200 Year Old Podcast

    Have you heard? Podcast audiences are really listening to you

      Something interesting has happened in the world of South African podcasting. It seems we might be waking up to opportunities the rest of the world is already exploring. Atmosphere’s expert partner, podcast specialist Jayne Morgan, turns up the volume…

  • Capitec Viceroy lessons

    Lessons Learnt from the Capitec Viceroy Debacle

    Capitec Bank,  an anchor client of Atmosphere was targeted by unscrupulous short sellers - with the intention of causing its share price to collapse and we were there to manage the reputational fallout. Charl Nel, Capitec’s Head of Communications, and…

  • Atmosphere is Hiring!

        We’re looking for a Senior Account Manager to join our financial services team in Cape Town. This is a great opportunity to progress your career by joining one of SA’s most awarded agencies. If you’re an energetic, creative…

  • Aus vs SA cheating scandal cricket

    Sandpaper-gate: Why External Expertise is Invaluable in a Crisis

    This weekend, the Australian cricket cheating scandal broke. Many believe that the team’s leadership didn’t go far enough to show remorse and implement corrective action. Did they take advice from external communications advisors? If not, perhaps they should have. Facebook,…

  • Atmosphere wants you!

    Atmosphere is looking for new staff members to join our Cape Town team. If you fit one of the descriptions below, send your CV and cover letter to 2 x Senior account managers Start date ASAP Strong client service, project…

  • ICCO Helsinki Declaration for ethical PR

    We Stand by the Helsinki Declaration for Ethical PR

    Atmosphere Communications pledges support for the 2017 Helsinki PR Declaration: a set of principles outlined by the International Communications Consultancy Organisation (ICCO) with the intent of uniting the global PR industry under one banner of ethical behaviour. We stand by…

  • Writing good content for online

    How to Make Your Writing Stand Out

    If you’ve Googled ‘how to stand out as a writer in an internet age’ - or variations of the theme - then you probably got numerous hits with articles telling you to ‘listen to your intuition and be your authentic…

  • Changing nature of news

    The Changing Nature of News

      Google is set to change its homepage for the first time in 22 years, adopting a similar, personalised newsfeed experience to Facebook. Facebook and Google are both goliaths that have evolved considerably since their inceptions. Both have jostled over…

  • Atmosphere Communications winter reading list

    The A-Team Winter Book Club

    There’s nothing better than cosying up with a good book when there’s a winter chill in the air. The current A-Team reading list includes some big hitters in the non-fiction realm – eloquent and erudite authors with hot insights that’ll…

  • Filling life with joy and meaning

    “We are fundamentally good…. We are made for goodness.  And when we get opportunities, we mostly respond with generosity.” Archbishop Desmond Tutu. An extract from The Book of Joy, by His Holiness the Dalia Lama and Archbishop Desmond Tutu My…

  • PROI logo

    Atmosphere Communications expands PROI Worldwide reach in Africa

    Links to new hub in Central Africa as global partnership’s presence expands on the African Continent Atmosphere Communications, a partner firm of PROI Worldwide, has expanded its reach in Africa as it adds a new African partner, Cyclone, a communication…

  • Our Jozi team is growing!

    Atmosphere Joburg is looking for two new staff members to join the team! If you fit one of the descriptions below, send your CV and cover letter to info@atmosphere.co.za.   Account Assistant The Jozi consumer team is looking for a passionate, self-starting…

  • By Pieter Cronje, an independent consultant

    By Pieter Cronje, an independent consultant

    You’re in the news! How to know what’s being said about you

    Media monitoring and analysis is a bone of contention for many public relations professionals, most of whom outsource this vital service. The spread and speed of communication continue to increase apace. Track too little and you may miss that reputational…

  • By Pieter Cronje, an independent consultant

    By Pieter Cronje, an independent consultant

    10 reasons why Billy Crystal’s Ali eulogy was a comms master class

    Billy Crystal went 15 priceless rounds for Muhammad Ali. The "Champ" would have been proud of his "Little Brother". The audience gave him a standing ovation. The actor and stand-up comedian delivered a moving, hilarious, inspiring and worthy eulogy at Ali’s massive…

  • By an intern at Atmosphere Communications

    By an intern at Atmosphere Communications

    How to influence an influencer

    Influencers are everywhere - they are bloggers, journalists, lobbyists, social media stars, analysts and celebrities. They are people with influence in their social circles, industry or marketplace. From a PR perspective, influencer campaigns can increase sales, promote events, raise funds,…

  • By Pauline Vastenaekels, a visiting intern from Brussels, Belgium

    By Pauline Vastenaekels, a visiting intern from Brussels, Belgium

    From Belgium to Atmosphere

    I am about to finish my degree in communication in my home town, Brussels, and had the opportunity to complete a three-month internship anywhere I wanted. So I decided to come to South Africa and spend some time at award-winning…

  • By a senior account director at Atmosphere Communications

    By Mandy Kojetin, a senior account director at Atmosphere

    A healthy dose of realistic optimism

    There was an upbeat mood when communicators, agency folk, academics and journalists gathered at the first In2 Innovation Summit Africa hosted in Johannesburg by the Holmes Report last week. It was the morning after the South African Constitutional Court ruling…

  • By Julia Lehmann, a senior consultant from Frankfurt, Germany

    By Julia Lehmann, a senior consultant from Frankfurt, Germany

    3 take-aways after a week at Atmosphere

    The beauty of finding yourself in a fresh, new work environment lies in the fact that you will have your eyes and ears wide open, re-discovering your own job back home and absorbing as much as you can. After one…

  • By Katariina Juvonen, a communications consultant from Helsinki, Finland

    By Katariina Juvonen, a communications consultant from Helsinki, Finland

    Oh my word – what an Atmospheric experience

    What do you get when you drag a communications professional down from wintery Finland to South Africa? She's from a cold nation, where people rarely talk and find it hard to express themselves. She finds herself in hot, buzzing Cape…

  • By an account director at Atmosphere Communications

    By an account director at Atmosphere Communications

    #socialmediacrisis, #what now?

    The speed at which a bitter Facebook comment or unthinking tweet can escalate into mass vitriol against a business organisation can be staggering. Our social media landscape is littered with incidents in which a hard-earned reputation and corporate credibility has…

  • Nicola Nel, founder and MD of Atmosphere Communications

    Nicola Nel, founder and MD of Atmosphere Communications

    Nicola talks trends …

    Atmosphere's MD Nicola Nel was one of only five agency executives from around the world asked by PRWeek to recap their biggest challenges and opportunities of 2015 - and give views on what to watch in 2016. “In the year…

  • By Lauren Volmink, a director of Atmosphere Communications

    Looking ahead to 2016: Reflections on Cannes Lions Festival

    As we hurtle towards the finish line in 2015, let's take a moment to reflect on the lessons we've learned this year that we can apply to deliver work in 2016 that packs even more punch. Returning from my second…

  • By Nicola Nel, founder and MD of Atmosphere Communications

    By Nicola Nel, founder and MD of Atmosphere Communications

    ICCO Summit: It’s ‘game on’!

    I recently returned from the International Communications Consultancy Organisation (ICCO) Global Summit in Milan, Italy. What an experience! As an agency owner, I'm rejuvenated and inspired after sharing the stage with industry leaders from large networks such as Hill+Knowlton, Ketchum,…

  • By Pieter Cronje, an independent consultant.

    From risk to crisis: 10 ways to prepare … and handle it

    It's a fine day in the CEO's office. Results just in look good. The shareholders will be pleased. Analysts and news media will hear a good story. That long-awaited acquisition will now surely speed up. A telephone call followed by…

  • By a senior account director at Atmosphere Communications

    By a senior account director at Atmosphere Communications

    Facebook’s ‘dislike’ button: Good or bad move?

    Facebook founder Mark Zuckerberg told a public Q&A session at his headquarters in Menlo Park, California, yesterday that the social media platform was working on a 'dislike' button. He said the move was largely in response to persistent pressure for…

  • By an account director at Atmosphere Communications

    By an account director at Atmosphere Communications

    Working with influencers: 5 lessons learnt

    Most PR professionals have at some point relied on a celebrity - or a 'social influencer' as they're often called - to help generate interest in a brand or campaign. And although it's true that nothing sells a story like…

  • By an account manager at Atmosphere Communications

    By an account manager at Atmosphere Communications

    How to be a successful PR entrepreneur

    Public relations is a fast-growing industry in South Africa, and more and more PR professionals are going it alone and becoming entrepreneurs in our exciting and diverse field. What is the secret to success for a PR entrepreneur? To find…

  • 12 top quotes from 2015 Cannes Lions

    The sun has officially set on the 62nd Cannes Lions International Festival of Creativity. And as the 13 500 delegates head home - tanned and slightly hungover - we reflect on what has been a jam-packed week of insight, inspiration…

  • By a senior account director at Atmosphere Communications

    By a senior account director at Atmosphere Communications

    The 5 ‘menaces’ of PR measurement

    Five years ago the Barcelona Principles were set up as best practice for the PR industry's approach to measurement and the efficacy of communication. The seven guidelines aimed to move the industry to a more strategic and comprehensive way of…

  • By Megann Outram, a director of Atmosphere Communications

    By Megann Outram, a director of Atmosphere Communications

    Great opportunity for brands to become publishers

    The media landscape is changing rapidly and opportunities to achieve results in the traditional editorial media space are decreasing. In addition, the growth in social networks has created an expectation that brands will engage with consumers directly. There is a…

  • By a senior account director at Atmosphere Communications

    By a senior account director at Atmosphere Communications

    4 top tips for managing a PR crisis

    A reputation is what you emerge with after enduring a crisis, which is another way of saying that out of a problem arises a peril, but also an opportunity. How you manage the event or circumstances will determine if your…

  • By Andrew Cole, an independent consultant

    By Andrew Cole, an independent consultant

    Eventing: Always something to learn

    The UN Foundation (UNF) recently approached Atmosphere Communications - with short notice - to assist with three events coinciding with the World Economic Forum (WEF) in Cape Town. Connected with communications around the imminent launch of the Global Goals -…

  • Sage advice for PR interns

    New to the PR industry? As an intern, you've entered a world which is likely to have a lasting effect on the way you look at life. Thinking strategically, being switched on to current affairs, being aware of trends and…

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