Atmosphere wins big at 2014 PR industry awards with Burger King
Atmosphere was named Best Mid-sized Consultancy of the Year at the 2014 PRISM Awards evening in Johannesburg in April 2014 (www.prisa.co.za). Besides some additions to our awards cabinet – a Gold for the launch of Burger King South Africa, a Silver for the launch of Virgin Mobile’s flagship store in Braamfontein and a Bronze for Sanlam Investments FoodWineDesign Fair sponsorship – we also scooped the first ever PR Campaign of the Year Award for the launch of Burger King South Africa.
This is what the judges said: “It is clear why Atmosphere Communications is one of the most awarded PR companies in South Africa – they are leaders in the strategic use of research and measurement. But behind their hard-nosed business focus is a soft heart for the community. Their focus on employee development will ensure they remain a group many young people aspire to join.”
The PR campaign for the launch of Burger King in South Africa was a whopping success for the team at Atmosphere. “This was a stunning tactical campaign that over-delivered on objectives,” said chief judge Marilyn Watson. “There was great return on investment (ROI), with tangible results and deliverables. The campaign was powerful in its simplicity, embracing the multiplicity of channels available.”