Atmosphere most awarded at 2018 PRISM Awards
Atmosphere Communications scooped six golds, three silvers, two bronze and the coveted Campaign of the Year award at the 2018 PRISM awards this weekend. The haul made Atmosphere the most awarded consultancy at the Public Relations Institute of South Africa’s annual awards for excellence, held in Johannesburg on Sunday, 22 April.
“The Atmosphere and King James Group integrated campaign, 2-Minute Shower Songs’ is the third Campaign of the Year award win for our shared client, Sanlam during the past five years and makes Sanlam the most awarded brand in this category,” says Nicola Nel, MD of Atmosphere.
The campaign was also awarded gold in the Travel and Tourism category and silver under the Environmental category.
The 2-Minute Shower Songs campaign was aimed at helping the City of Cape Town’s efforts to encourage responsible water use and, in the process, positioning the Group’s client Sanlam, within the water conservation narrative. Focusing on the City’s request that people shower for two minutes or less, the agency tapped into the insight that we all love to sing in the shower and roped in 10 of the country’s biggest artists to recreate two-minute versions of their hits and launched the first ever 2-Minute Shower Songs album
The integrated campaign grabbed local and international headlines, delivered 147-million impressions, achieved 1.6-million video views, drove 3.4-million engagements, and ultimately helped push back Day Zero.
Atmosphere and the King James Group also won two golds for Uk’Shona Kwelanga Whatsapp drama, a Sanlam Sky Solutions campaign, in the categories ‘Best use of Social Media as a Primary Method of Communication’ and ‘Mobile Media PR’.
Atmosphere was also awarded a gold for its crisis management on behalf of Capitec Bank. For the Property Fox, it walked off with a gold under the Publications category and under the category Sports Marketing, it won a gold for the SA leg of Clipper Round the World yacht race.