Atmosphere Communications expands PROI Worldwide reach in Africa
Links to new hub in Central Africa as global partnership’s presence expands on the African Continent
Atmosphere Communications, a partner firm of PROI Worldwide, has expanded its reach in Africa as it adds a new African partner, Cyclone, a communication consultancy based in Yaounde, Cameroon with offices in other central Africa including Congo Brazzaville, Gabon, and shortly the Democratic Republic of Congo too.
Atmosphere, through PROI Worldwide has already established a presence in Nairobi, Kenya as well as in Accra, Ghana. PROI Worldwide is the leading and largest global partnership of independent communications agencies with 75 agencies spanning five continents.
“Cyclone’s team of young, passionate and dynamic consultants complements our PROI Worldwide agency teams in East, West, North and Southern Africa as well as the Middle East,” said Megann Outram, regional director of Atmosphere Communications. “This adds to the global team and reach which our agency has in EMEA, The Americas and Asia-Pacific.”
According to PROI Worldwide’s Global Chairman, Richard Tsang “Cyclone, whose client work in B2B, media relations, high tech, retail, marketing, environmental industries while providing strategic counsel, provides us with a hub in Central Africa which completes our approach to assisting clients on the African Continent.”
“Being part of the global family of PROI Worldwide agencies will help us differentiate ourselves from our main competitors by attaining a set of knowledge and technical skills so as to best satisfy our clients. It will be an extra motivation to accelerate our deployment projects in French African countries,” said Russelle Kikoeng, Cyclone’s CEO.
Kikoeng added “Joining the PROI Worldwide partnership also provides us access to regional and global support as well as technical expertise offered by one of the top 5 top global partnerships and ensures we provide clients PR services meeting international standards.”
PROI Worldwide’s other central hub offices on the African Continent are in Cape Town and Johannesburg in South Africa, Nairobi in Kenya, Accra in Ghana, Casablanca in Morocco, Dubai in the Middle East and Cairo in Egypt.
PROI agencies in each of these geographic centers also have offices, or operate, in surrounding countries. According to PROI Worldwide’s Director, Global Development, Jean Leopold Schuybroek, “We will be augmenting our presence in Africa in some select markets but our current geographic offering meets the needs of our clients.” We are placing a high priority on the African Continent and expect communications needs in the region to grow significantly as local, regional and global companies expand and extend their geographic reach into African markets.”