Atmosphere Communications, currently the most awarded PR company in the country, received another honour when it was named PR Consultancy of the Year 2014 at Tony Koenderman’s AdReview Awards ceremony held in Johannesburg on 25 May.
This award follows Atmosphere’s wins at the PRISA Prism Awards in April 2014, when the consultancy took awards for Best Mid-sized Public Relations Consultancy and Campaign of the Year for the launch of Burger King South Africa.
Several criteria are taken into account in choosing the PR Consultancy of the Year. These include business growth, innovation and creative awards. Atmosphere’s newly created Media Index – a sophisticated, in-house developed scoring system for publicity results – was lauded by Koenderman as setting high standards for the industry.
“Our philosophy is to keep challenging ourselves to deliver exceptional results for our clients. By entrenching ourselves in our clients’ businesses, we develop a good understanding of their industries and develop PR campaigns that are bold and highly creative – and that result in solid business results for our clients. This award is confirmation that we must be doing something right,” says Nicola Nel, managing director of Atmosphere Communications.