Only 2% of children’s books published in South African are written in African languages. Knowing this Cadbury is calling on South Africans to translate just one word into our home languages to help co-author 1500 stories for children in theirs.
We did this by designing a media drop that included a curated story to help the audience better understand the important messaging behind the campaign
Follow #InOurOwnWords to see how media, influencers and the public are helping us raise awareness of this important project. Visit www.cadbury.co.za to start translating.