’Tis the season for giving… back with Cadbury
2020 may have been a challenging year for most, however it was helped along by the unconditional love, support and simple acts of generosity of those around us.
And to help spread the festive cheer, our client introduced the Cadbury Festive Range, encouraging South Africans to share the gift of appreciation with those who have made this year that little bit easier. After all, ’tis the season for giving… back.
To generate conversation and product recognition, we designed personalised snowglobes that were packaged in Cadbury Festive Range wrapping and delivered, with the new Cadbury Festive Range, to media and influencers. The personalisation of the snowglobes excited those who received the delivery and many shared visuals of the drop on their highly engaged social media platforms.
Client was thrilled with the results which drove social media conversations and brand product visibility: “Very well done to you and your team – you guys have done an absolutely amazing job on the Festive campaign. I am beyond impressed and so is everyone else.” – Cadbury.