Atmosphere has played a crucial role in changing perception of Capitec over the past four years. We can subscribe a large part of our marketing success over the past few years to the strategic role which PR has played and will continue to play in our business.

I thought I would send you a sincere thank you and congratulations for being the best Events and PR Company choice for the 2016 inaugural IPASA Innovative Medicines Summit.

You are part of a very important process for IPASA which has tried tirelessly – albeit behind the scenes – for the past two years to change the course and public perception of the innovative medicines industry; and to make what our member companies contribute to the South African society easier for decision makers and for the general public to access and understand.  It has not been easy for IPASA to trust that we could find people that would understand our objectives and your professionalism was impeccable.

I want to thank you all for the patience and hard work that went into everything to ensure that the event was a success, nothing that was done to make this event work went unnoticed.

We wanted to build a flagship store in an area relevant to our target market, hoping it would become part of their daily lives.  When Atmosphere presented the Guinness World Record Attempt idea, I knew it was the right fit for Virgin Mobile as this would drive a high level of awareness for our new store. What worked really well is that the event and subsequent media coverage built awareness AND ultimately drove sales. This project was hard work but well worth the effort when we see the business results achieved. And Sir Richard Branson really seemed to enjoy his visit with us.

Atmosphere was the cornerstone of the success of the Sanlam Investments FoodWineDesign Fair 2013. Their knowledge of the Fair and close involvement with the organisers enabled them to raise the profile and turn it into Johannesburg’s calendar event of the year. Atmosphere delivered real, measurable results for us as the sponsors, with a Fair attendance increase of 25% from 2012 – well beyond expectations – and the highest footfall to date.

With limited marketing or advertising budget behind this campaign, Atmosphere’s strategic PR activity was instrumental in ensuring the success of the inaugural SPI National Portrait Award. Their efforts created a platform for us to build the SPI (now Sanlam Private Wealth) brand among this key target audience segment, delivered standout media exposure, and very importantly, worked to drive the submission of almost 1800 entries – far exceeding expectations.

It has been phenomenal, guys! Burger King International can’t understand why our campaign was such a huge success! Against worldwide measures, the launch of Burger King in SA is seen as one of the best and on par with the most successful launch ever of our biggest competitor in Moscow a few years back. You made us look good. Thank you.

Watch this little hot shop – they are making big waves in the PR industry.