Takealot Water Saving Media Drop
This Takealot.com media drop was designed to create awareness around the Cape Town water crisis by advertising a curated store that the e-tailer put together on their site, featuring all their water saving products. The drop encouraged the consumer to act as a “Day Zero Hero” and featured some helpful water saving tips inside the box. The drops were sent to local influencers who posted about it on their social channels. This created further awareness among their followers and helped to spread the word about saving and avoiding Day Zero.