• Atmosphere Communications winter reading list

    The A-Team Winter Book Club

    There’s nothing better than cosying up with a good book when there’s a winter chill in the air. The current A-Team reading list includes some big hitters in the non-fiction realm – eloquent and erudite authors with hot insights that’ll…

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    Cotton On Style Sheets

    Designed to showcase Cotton On's latest Winter trends for men and women based on specific themes for each category.  The purpose for these style sheets were to create hype around the new garments and to encourage shoppers who saw them…

  • PropertyFox Virtual Realty

    PropertyFox 2016 Virtual Realty Report

    The first ever annual designed and produced Virtual Realty report  – comprised entirely of data gathered from the Instagram posts of everyday consumers in 2016. We worked with research house Metric and analysed a total of 137 883 Instagram posts…

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    Sanlam #conspicuoussavings media drop

    A conceptualised cardboard speaker box designed as a gift for influencers and media who attended the Sanlam #conspicuouossavings event. The branded music box followed the look and feel, as well as music theme of the campaign

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    2016 Glacier Future Forwards Campaign Media Drop

    A campaign encouraging consumers to save for the retirement they want one day. With this in mind, a media drop was conceptualised and sent to influencers to showcase to them how they could retain their lavish lifestyles with Glacier and…

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    2016 Sanlam Benchmark Symposium Research Books

    A set of 4 data and research books designed and packaged for the annual Sanlam Benchmark Symposium event.  Go have a look at these books on https://www.sanlambenchmark.co.za/executiveSummary.php            

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    Typo Earth hour Emailer

    Designed to promote Earth hour by showing readers what Typo products they could get comfortable with during the hour that their lights are switched off. Used as an emailer for the client to send out.

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    Cotton On Easter Moodboard

    An Easter tactical mood board designed to advertise Cotton On Bodys’ range of active wear. Popular key pieces from that season were featured as what to potentially pack for the long Easter weekend. It was sent out media and a…

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    Santam Cape Argus Infographic

    An info guide for cyclists participating in the Cape Argus Cycle Tour to educate them on how much they stand to loose if anything were to happen to their bikes or the accessories. It also shows them that cyclists do…

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    Santam “Buying a home” infographic

    A visual representation designed to educate consumers about what they need to know before deciding to purchase a house.

  • By an intern at Atmosphere Communications

    By an intern at Atmosphere Communications

    How to influence an influencer

    Influencers are everywhere - they are bloggers, journalists, lobbyists, social media stars, analysts and celebrities. They are people with influence in their social circles, industry or marketplace. From a PR perspective, influencer campaigns can increase sales, promote events, raise funds,…

  • By Pauline Vastenaekels, a visiting intern from Brussels, Belgium

    By Pauline Vastenaekels, a visiting intern from Brussels, Belgium

    From Belgium to Atmosphere

    I am about to finish my degree in communication in my home town, Brussels, and had the opportunity to complete a three-month internship anywhere I wanted. So I decided to come to South Africa and spend some time at award-winning…

  • By a senior account director at Atmosphere Communications

    By Mandy Kojetin, a senior account director at Atmosphere

    A healthy dose of realistic optimism

    There was an upbeat mood when communicators, agency folk, academics and journalists gathered at the first In2 Innovation Summit Africa hosted in Johannesburg by the Holmes Report last week. It was the morning after the South African Constitutional Court ruling…

  • By Julia Lehmann, a senior consultant from Frankfurt, Germany

    By Julia Lehmann, a senior consultant from Frankfurt, Germany

    3 take-aways after a week at Atmosphere

    The beauty of finding yourself in a fresh, new work environment lies in the fact that you will have your eyes and ears wide open, re-discovering your own job back home and absorbing as much as you can. After one…

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