• Measuring PR

    Turning Insights into Impact

    Recently, Atmosphere held a company-wide, 30-day 'self-learning' challenge. As part of this, our Senior Account Manager, Leigh Newlands, listened to a Webinar by Agility PR on Turning Insights into Impact. Atmosphere is committed to using the latest in effective measurement methods…

  • By a senior account director at Atmosphere Communications

    By a senior account director at Atmosphere Communications

    The 5 ‘menaces’ of PR measurement

    Five years ago the Barcelona Principles were set up as best practice for the PR industry's approach to measurement and the efficacy of communication. The seven guidelines aimed to move the industry to a more strategic and comprehensive way of…

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