• Writing good content for online

    How to Make Your Writing Stand Out

    If you’ve Googled ‘how to stand out as a writer in an internet age’ - or variations of the theme - then you probably got numerous hits with articles telling you to ‘listen to your intuition and be your authentic…

  • Changing nature of news

    The Changing Nature of News

      Google is set to change its homepage for the first time in 22 years, adopting a similar, personalised newsfeed experience to Facebook. Facebook and Google are both goliaths that have evolved considerably since their inceptions. Both have jostled over…

  • Atmosphere Communications winter reading list

    The A-Team Winter Book Club

    There’s nothing better than cosying up with a good book when there’s a winter chill in the air. The current A-Team reading list includes some big hitters in the non-fiction realm – eloquent and erudite authors with hot insights that’ll…

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    Cotton On Style Sheets

    Designed to showcase Cotton On's latest Winter trends for men and women based on specific themes for each category.  The purpose for these style sheets were to create hype around the new garments and to encourage shoppers who saw them…

  • PropertyFox Virtual Realty

    PropertyFox 2016 Virtual Realty Report

    The first ever annual designed and produced Virtual Realty report  – comprised entirely of data gathered from the Instagram posts of everyday consumers in 2016. We worked with research house Metric and analysed a total of 137 883 Instagram posts…

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    Sanlam #conspicuoussavings media drop

    A conceptualised cardboard speaker box designed as a gift for influencers and media who attended the Sanlam #conspicuouossavings event. The branded music box followed the look and feel, as well as music theme of the campaign

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    2016 Glacier Future Forwards Campaign Media Drop

    A campaign encouraging consumers to save for the retirement they want one day. With this in mind, a media drop was conceptualised and sent to influencers to showcase to them how they could retain their lavish lifestyles with Glacier and…

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    2016 Sanlam Benchmark Symposium Research Books

    A set of 4 data and research books designed and packaged for the annual Sanlam Benchmark Symposium event.  Go have a look at these books on https://www.sanlambenchmark.co.za/executiveSummary.php            

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    Typo Earth hour Emailer

    Designed to promote Earth hour by showing readers what Typo products they could get comfortable with during the hour that their lights are switched off. Used as an emailer for the client to send out.

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    Cotton On Easter Moodboard

    An Easter tactical mood board designed to advertise Cotton On Bodys’ range of active wear. Popular key pieces from that season were featured as what to potentially pack for the long Easter weekend. It was sent out media and a…

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    Santam Cape Argus Infographic

    An info guide for cyclists participating in the Cape Argus Cycle Tour to educate them on how much they stand to loose if anything were to happen to their bikes or the accessories. It also shows them that cyclists do…

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    Santam “Buying a home” infographic

    A visual representation designed to educate consumers about what they need to know before deciding to purchase a house.

  • Atmosphere team at the PRISM Awards

    Atmosphere crowned as the most awarded agency over the part two decades at the 20th annual PRISM Awards

    Leading communications agency, Atmosphere walked off with nine awards at the 20th Annual PRISM Awards gala ceremony in Hyde Park on Saturday night  – crowning the agency as the most awarded PR agency in the 20-year history of the local…

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    Atmosphere Communications expands PROI Worldwide reach in Africa

    Links to new hub in Central Africa as global partnership’s presence expands on the African Continent Atmosphere Communications, a partner firm of PROI Worldwide, has expanded its reach in Africa as it adds a new African partner, Cyclone, a communication…

  • Justin Cohen

    Why three South Africans turned down their perfect lives

    If somebody offered you your perfect life, chances are good that you would grab it with both hands.  But the opposite happened recently in Glacier by Sanlam’s #FutureFWD retirement campaign.  Three South Africans said no to theirs, not realising that…

  • Sparrow Schools Spinathon

    Atmosphere spins to help shape a child’s life

    On 21 May 2016, Atmosphere participated in Sparrow Schools Educations Trust’s 6th annual Spin-a-thon event with the aim of raising funds for its Educate A Child programme. Jackie Gallagher, Founder and Manager of Sparrow Schools Educational Trust says, “Generating participation…

  • By an intern at Atmosphere Communications

    By an intern at Atmosphere Communications

    How to influence an influencer

    Influencers are everywhere - they are bloggers, journalists, lobbyists, social media stars, analysts and celebrities. They are people with influence in their social circles, industry or marketplace. From a PR perspective, influencer campaigns can increase sales, promote events, raise funds,…

  • By Julia Lehmann, a senior consultant from Frankfurt, Germany

    By Julia Lehmann, a senior consultant from Frankfurt, Germany

    3 take-aways after a week at Atmosphere

    The beauty of finding yourself in a fresh, new work environment lies in the fact that you will have your eyes and ears wide open, re-discovering your own job back home and absorbing as much as you can. After one…

  • By Katariina Juvonen, a communications consultant from Helsinki, Finland

    By Katariina Juvonen, a communications consultant from Helsinki, Finland

    Oh my word – what an Atmospheric experience

    What do you get when you drag a communications professional down from wintery Finland to South Africa? She's from a cold nation, where people rarely talk and find it hard to express themselves. She finds herself in hot, buzzing Cape…

  • Nicola Nel, founder and MD of Atmosphere Communications

    Nicola Nel, founder and MD of Atmosphere Communications

    Nicola talks trends …

    Atmosphere's MD Nicola Nel was one of only five agency executives from around the world asked by PRWeek to recap their biggest challenges and opportunities of 2015 - and give views on what to watch in 2016. “In the year…

  • Spinathon

    Sparrow Schools 5th Annual Spinathon – Spina Nathi and educate a child

    Our Joburg CSI client, Sparrow Schools Educational Trust hosted its fifth annual Spinathon fundraising event in partnership with Virgin Active at Milpark Virgin Active, Johannesburg. The Spinathon took place this weekend, 23 May 2015 and featured the crew from Isibaya,…

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