If you’ve Googled ‘how to stand out as a writer in an internet age’ - or variations of the theme - then you probably got numerous hits with articles telling you to ‘listen to your intuition and be your authentic…
Creative, results-driven PR
Atmosphere Communications
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How to Make Your Writing Stand Out
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The Changing Nature of News
Google is set to change its homepage for the first time in 22 years, adopting a similar, personalised newsfeed experience to Facebook. Facebook and Google are both goliaths that have evolved considerably since their inceptions. Both have jostled over…
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The A-Team Winter Book Club
There’s nothing better than cosying up with a good book when there’s a winter chill in the air. The current A-Team reading list includes some big hitters in the non-fiction realm – eloquent and erudite authors with hot insights that’ll…
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Appoint Corporate Identity Branding
A new division within Odgers Berndtson that required a new logo design as well as full corporate identity and brand manual. The name Appoint was chosen by client and the design direction chosen was a combination of clean, minimalist layouts…
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Cotton On Style Sheets
Designed to showcase Cotton On's latest Winter trends for men and women based on specific themes for each category. The purpose for these style sheets were to create hype around the new garments and to encourage shoppers who saw them…
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PropertyFox 2016 Virtual Realty Report
The first ever annual designed and produced Virtual Realty report – comprised entirely of data gathered from the Instagram posts of everyday consumers in 2016. We worked with research house Metric and analysed a total of 137 883 Instagram posts…
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Sanlam #conspicuoussavings media drop
A conceptualised cardboard speaker box designed as a gift for influencers and media who attended the Sanlam #conspicuouossavings event. The branded music box followed the look and feel, as well as music theme of the campaign
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2016 Glacier Future Forwards Campaign Media Drop
A campaign encouraging consumers to save for the retirement they want one day. With this in mind, a media drop was conceptualised and sent to influencers to showcase to them how they could retain their lavish lifestyles with Glacier and…
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2016 Sanlam Benchmark Symposium Research Books
A set of 4 data and research books designed and packaged for the annual Sanlam Benchmark Symposium event. Go have a look at these books on https://www.sanlambenchmark.co.za/executiveSummary.php
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Typo Earth hour Emailer
Designed to promote Earth hour by showing readers what Typo products they could get comfortable with during the hour that their lights are switched off. Used as an emailer for the client to send out.
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Cotton On Easter Moodboard
An Easter tactical mood board designed to advertise Cotton On Bodys’ range of active wear. Popular key pieces from that season were featured as what to potentially pack for the long Easter weekend. It was sent out media and a…
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Santam Cape Argus Infographic
An info guide for cyclists participating in the Cape Argus Cycle Tour to educate them on how much they stand to loose if anything were to happen to their bikes or the accessories. It also shows them that cyclists do…
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Santam “Buying a home” infographic
A visual representation designed to educate consumers about what they need to know before deciding to purchase a house.
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You’re in the news! How to know what’s being said about you
Media monitoring and analysis is a bone of contention for many public relations professionals, most of whom outsource this vital service. The spread and speed of communication continue to increase apace. Track too little and you may miss that reputational…
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Why three South Africans turned down their perfect lives
If somebody offered you your perfect life, chances are good that you would grab it with both hands. But the opposite happened recently in Glacier by Sanlam’s #FutureFWD retirement campaign. Three South Africans said no to theirs, not realising that…
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10 reasons why Billy Crystal’s Ali eulogy was a comms master class
Billy Crystal went 15 priceless rounds for Muhammad Ali. The "Champ" would have been proud of his "Little Brother". The audience gave him a standing ovation. The actor and stand-up comedian delivered a moving, hilarious, inspiring and worthy eulogy at Ali’s massive…
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Atmosphere wins at the PRISMS – Only agency to win two campaigns
Atmosphere Communications has once again scooped a handful of awards at the PRISMS – the Public Relations Institute’s annual award ceremony, held in Johannesburg last night. The national PR company won two golds and one bronze. The first gold was…
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How to influence an influencer
Influencers are everywhere - they are bloggers, journalists, lobbyists, social media stars, analysts and celebrities. They are people with influence in their social circles, industry or marketplace. From a PR perspective, influencer campaigns can increase sales, promote events, raise funds,…
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From Belgium to Atmosphere
I am about to finish my degree in communication in my home town, Brussels, and had the opportunity to complete a three-month internship anywhere I wanted. So I decided to come to South Africa and spend some time at award-winning…
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A healthy dose of realistic optimism
There was an upbeat mood when communicators, agency folk, academics and journalists gathered at the first In2 Innovation Summit Africa hosted in Johannesburg by the Holmes Report last week. It was the morning after the South African Constitutional Court ruling…
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3 take-aways after a week at Atmosphere
The beauty of finding yourself in a fresh, new work environment lies in the fact that you will have your eyes and ears wide open, re-discovering your own job back home and absorbing as much as you can. After one…
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kulula.com partners with Avios South Africa
kulula.com and the travel rewards programme Avios South Africa, have announced a partnership which will allow mutual members to collect Avios points at an earn rate of three Avios for every R10 spent on kulula flights. As well as earning Avios…
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Oh my word – what an Atmospheric experience
What do you get when you drag a communications professional down from wintery Finland to South Africa? She's from a cold nation, where people rarely talk and find it hard to express themselves. She finds herself in hot, buzzing Cape…
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#socialmediacrisis, #what now?
The speed at which a bitter Facebook comment or unthinking tweet can escalate into mass vitriol against a business organisation can be staggering. Our social media landscape is littered with incidents in which a hard-earned reputation and corporate credibility has…
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Nicola talks trends …
Atmosphere's MD Nicola Nel was one of only five agency executives from around the world asked by PRWeek to recap their biggest challenges and opportunities of 2015 - and give views on what to watch in 2016. “In the year…
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Looking ahead to 2016: Reflections on Cannes Lions Festival
As we hurtle towards the finish line in 2015, let's take a moment to reflect on the lessons we've learned this year that we can apply to deliver work in 2016 that packs even more punch. Returning from my second…
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ICCO Summit: It’s ‘game on’!
I recently returned from the International Communications Consultancy Organisation (ICCO) Global Summit in Milan, Italy. What an experience! As an agency owner, I'm rejuvenated and inspired after sharing the stage with industry leaders from large networks such as Hill+Knowlton, Ketchum,…
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Joburg residents flock to Hyde Park Corner to sample the wares of SA’s top producers
From 9 - 11 October the rooftop parking lot of Hyde Park Corner was transformed to become home to 120 talented local producers for the sixth annual Sanlam Handmade Contemporary Fair. A firm favourite on the Joburg social calendar, the Fair…
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From risk to crisis: 10 ways to prepare … and handle it
It's a fine day in the CEO's office. Results just in look good. The shareholders will be pleased. Analysts and news media will hear a good story. That long-awaited acquisition will now surely speed up. A telephone call followed by…
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Atmosphere & King James awarded Grand Prix For Excellence Award at International IPRA awards
National public relations consultancy, Atmosphere Communications and its partners from the King James Group have walked off with the much coveted international Grand Prix For Excellence at the 2015 IPRA Award ceremony. Its Sanlam One Rand Man Campaign also won…
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Facebook’s ‘dislike’ button: Good or bad move?
Facebook founder Mark Zuckerberg told a public Q&A session at his headquarters in Menlo Park, California, yesterday that the social media platform was working on a 'dislike' button. He said the move was largely in response to persistent pressure for…
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Working with influencers: 5 lessons learnt
Most PR professionals have at some point relied on a celebrity - or a 'social influencer' as they're often called - to help generate interest in a brand or campaign. And although it's true that nothing sells a story like…
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How to be a successful PR entrepreneur
Public relations is a fast-growing industry in South Africa, and more and more PR professionals are going it alone and becoming entrepreneurs in our exciting and diverse field. What is the secret to success for a PR entrepreneur? To find…
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12 top quotes from 2015 Cannes Lions
The sun has officially set on the 62nd Cannes Lions International Festival of Creativity. And as the 13 500 delegates head home - tanned and slightly hungover - we reflect on what has been a jam-packed week of insight, inspiration…
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The 5 ‘menaces’ of PR measurement
Five years ago the Barcelona Principles were set up as best practice for the PR industry's approach to measurement and the efficacy of communication. The seven guidelines aimed to move the industry to a more strategic and comprehensive way of…
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Great opportunity for brands to become publishers
The media landscape is changing rapidly and opportunities to achieve results in the traditional editorial media space are decreasing. In addition, the growth in social networks has created an expectation that brands will engage with consumers directly. There is a…
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4 top tips for managing a PR crisis
A reputation is what you emerge with after enduring a crisis, which is another way of saying that out of a problem arises a peril, but also an opportunity. How you manage the event or circumstances will determine if your…
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Atmosphere helps to host UN Foundation events in Cape Town
The UN Foundation (UNF) recently approached Atmosphere Communications to assist with three events coinciding with the World Economic Forum (WEF) in Cape Town. The main request from the UNF was to organise several panel discussions at an event to be…
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Eventing: Always something to learn
The UN Foundation (UNF) recently approached Atmosphere Communications - with short notice - to assist with three events coinciding with the World Economic Forum (WEF) in Cape Town. Connected with communications around the imminent launch of the Global Goals -…
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Sage advice for PR interns
New to the PR industry? As an intern, you've entered a world which is likely to have a lasting effect on the way you look at life. Thinking strategically, being switched on to current affairs, being aware of trends and…
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PR professionals need to expand their creative diets
You don't have to look further than the latest top award shows to notice that the big winners are idea-led campaigns that use a mix of earned, owned and paid channels to deliver standout results. For PR professionals to succeed…
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SXSW 2015: Some reflections
I recently had the privilege of attending the South by Southwest (SXSW) conference in Austin, Texas, and was blown away by this unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is…
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Dove film inspires women to reconsider the choices they make about their beauty
A staggering 96% of women do not choose the word ‘beautiful’ to describe how they look¹. Dove believes feeling beautiful is a personal choice women should feel empowered to make for themselves, every day. Through a candid, eye-opening film shot…
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Overheard at 2015 PROI Global Summit …
This year's PROI Global Summit hosted by Atmosphere Communications in Cape Town was a marvellous opportunity for the more than 80 delegates to share best global practice and industry innovation, and learn from each other's experiences. Here are some of…
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Atmosphere Communications wins gold PRISM with MWEB #Dinnercam
Our client MWEB, a leading Internet Service (ISP), set out in 2014 to get a youthful, tech-savvy consumer audience talking about its WiFi offering. Atmosphere Communications, along with our social media partner agency Society, conceptualised a portable, quirky, world-first “foodography” studio for…
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PR and media in Africa: 10 key tips
PR practitioners working on the African continent often face unique challenges. At the 2015 Public Relations Organisation International (PROI) Global Summit - hosted by Atmosphere Communications in Cape Town in April - African media experts provided the following tips for…
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2015 PROI Global Summit: Our top take-outs
As the only Southern African agency member of the Public Relations Organisation International (PROI) network, Atmosphere Communications was the proud host of the 2015 PROI Global Summit held in Cape Town in April this year. Around 80 members from as…
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Seven top global PR trends to watch
In a rapidly evolving industry, PR professionals are sometimes faced with bewildering changes affecting the very core of what they do. The internet and social media are changing the way our society thinks and behaves, which has brought challenges, but…
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How to grow, foster and maintain strong media relationships
It is no secret that the media industry has undergone radical changes over the past few years, which has resulted in the media pool shrinking markedly. Since the success of our work as PR consultants depends largely on the strength…
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Atmosphere hosts 2015 PROI Global Summit
Around 100 delegates from 67 partner consultancies in 50 countries on five continents attended the 2015 Public Relations Organisation International (PROI) Global Summit hosted by Atmosphere Communications at the Belmond Mount Nelson Hotel in Cape Town in April this year.…
