This guide by Sanlam in collaboration with the Cancer Association of South Africa (CANSA), has been created with the help of cancer patients and survivors and aims to oer practical tips on how to provide emotional, physical, financial and lifestyle…
This guide by Sanlam in collaboration with the Cancer Association of South Africa (CANSA), has been created with the help of cancer patients and survivors and aims to oer practical tips on how to provide emotional, physical, financial and lifestyle…
A visual representation of tips and tricks to consider before adding your home to Airbnb so you can make it as profitable as possible.
If you’ve Googled ‘how to stand out as a writer in an internet age’ - or variations of the theme - then you probably got numerous hits with articles telling you to ‘listen to your intuition and be your authentic…
Google is set to change its homepage for the first time in 22 years, adopting a similar, personalised newsfeed experience to Facebook. Facebook and Google are both goliaths that have evolved considerably since their inceptions. Both have jostled over…
There’s nothing better than cosying up with a good book when there’s a winter chill in the air. The current A-Team reading list includes some big hitters in the non-fiction realm – eloquent and erudite authors with hot insights that’ll…
A new division within Odgers Berndtson that required a new logo design as well as full corporate identity and brand manual. The name Appoint was chosen by client and the design direction chosen was a combination of clean, minimalist layouts…
Designed to showcase Cotton On's latest Winter trends for men and women based on specific themes for each category. The purpose for these style sheets were to create hype around the new garments and to encourage shoppers who saw them…
The first ever annual designed and produced Virtual Realty report – comprised entirely of data gathered from the Instagram posts of everyday consumers in 2016. We worked with research house Metric and analysed a total of 137 883 Instagram posts…
A conceptualised cardboard speaker box designed as a gift for influencers and media who attended the Sanlam #conspicuouossavings event. The branded music box followed the look and feel, as well as music theme of the campaign
A campaign encouraging consumers to save for the retirement they want one day. With this in mind, a media drop was conceptualised and sent to influencers to showcase to them how they could retain their lavish lifestyles with Glacier and…
A set of 4 data and research books designed and packaged for the annual Sanlam Benchmark Symposium event. Go have a look at these books on https://www.sanlambenchmark.co.za/executiveSummary.php
Designed to promote Earth hour by showing readers what Typo products they could get comfortable with during the hour that their lights are switched off. Used as an emailer for the client to send out.
An Easter tactical mood board designed to advertise Cotton On Bodys’ range of active wear. Popular key pieces from that season were featured as what to potentially pack for the long Easter weekend. It was sent out media and a…
An info guide for cyclists participating in the Cape Argus Cycle Tour to educate them on how much they stand to loose if anything were to happen to their bikes or the accessories. It also shows them that cyclists do…
A visual representation designed to educate consumers about what they need to know before deciding to purchase a house.
Media monitoring and analysis is a bone of contention for many public relations professionals, most of whom outsource this vital service. The spread and speed of communication continue to increase apace. Track too little and you may miss that reputational…
If somebody offered you your perfect life, chances are good that you would grab it with both hands. But the opposite happened recently in Glacier by Sanlam’s #FutureFWD retirement campaign. Three South Africans said no to theirs, not realising that…
Billy Crystal went 15 priceless rounds for Muhammad Ali. The "Champ" would have been proud of his "Little Brother". The audience gave him a standing ovation. The actor and stand-up comedian delivered a moving, hilarious, inspiring and worthy eulogy at Ali’s massive…
Atmosphere Communications has once again scooped a handful of awards at the PRISMS – the Public Relations Institute’s annual award ceremony, held in Johannesburg last night. The national PR company won two golds and one bronze. The first gold was…
Influencers are everywhere - they are bloggers, journalists, lobbyists, social media stars, analysts and celebrities. They are people with influence in their social circles, industry or marketplace. From a PR perspective, influencer campaigns can increase sales, promote events, raise funds,…
I am about to finish my degree in communication in my home town, Brussels, and had the opportunity to complete a three-month internship anywhere I wanted. So I decided to come to South Africa and spend some time at award-winning…
There was an upbeat mood when communicators, agency folk, academics and journalists gathered at the first In2 Innovation Summit Africa hosted in Johannesburg by the Holmes Report last week. It was the morning after the South African Constitutional Court ruling…
The beauty of finding yourself in a fresh, new work environment lies in the fact that you will have your eyes and ears wide open, re-discovering your own job back home and absorbing as much as you can. After one…
kulula.com and the travel rewards programme Avios South Africa, have announced a partnership which will allow mutual members to collect Avios points at an earn rate of three Avios for every R10 spent on kulula flights. As well as earning Avios…
What do you get when you drag a communications professional down from wintery Finland to South Africa? She's from a cold nation, where people rarely talk and find it hard to express themselves. She finds herself in hot, buzzing Cape…
The speed at which a bitter Facebook comment or unthinking tweet can escalate into mass vitriol against a business organisation can be staggering. Our social media landscape is littered with incidents in which a hard-earned reputation and corporate credibility has…
Atmosphere's MD Nicola Nel was one of only five agency executives from around the world asked by PRWeek to recap their biggest challenges and opportunities of 2015 - and give views on what to watch in 2016. “In the year…
As we hurtle towards the finish line in 2015, let's take a moment to reflect on the lessons we've learned this year that we can apply to deliver work in 2016 that packs even more punch. Returning from my second…
I recently returned from the International Communications Consultancy Organisation (ICCO) Global Summit in Milan, Italy. What an experience! As an agency owner, I'm rejuvenated and inspired after sharing the stage with industry leaders from large networks such as Hill+Knowlton, Ketchum,…
From 9 - 11 October the rooftop parking lot of Hyde Park Corner was transformed to become home to 120 talented local producers for the sixth annual Sanlam Handmade Contemporary Fair. A firm favourite on the Joburg social calendar, the Fair…
It's a fine day in the CEO's office. Results just in look good. The shareholders will be pleased. Analysts and news media will hear a good story. That long-awaited acquisition will now surely speed up. A telephone call followed by…
National public relations consultancy, Atmosphere Communications and its partners from the King James Group have walked off with the much coveted international Grand Prix For Excellence at the 2015 IPRA Award ceremony. Its Sanlam One Rand Man Campaign also won…
Facebook founder Mark Zuckerberg told a public Q&A session at his headquarters in Menlo Park, California, yesterday that the social media platform was working on a 'dislike' button. He said the move was largely in response to persistent pressure for…
Most PR professionals have at some point relied on a celebrity - or a 'social influencer' as they're often called - to help generate interest in a brand or campaign. And although it's true that nothing sells a story like…
Public relations is a fast-growing industry in South Africa, and more and more PR professionals are going it alone and becoming entrepreneurs in our exciting and diverse field. What is the secret to success for a PR entrepreneur? To find…
The sun has officially set on the 62nd Cannes Lions International Festival of Creativity. And as the 13 500 delegates head home - tanned and slightly hungover - we reflect on what has been a jam-packed week of insight, inspiration…
Five years ago the Barcelona Principles were set up as best practice for the PR industry's approach to measurement and the efficacy of communication. The seven guidelines aimed to move the industry to a more strategic and comprehensive way of…
The media landscape is changing rapidly and opportunities to achieve results in the traditional editorial media space are decreasing. In addition, the growth in social networks has created an expectation that brands will engage with consumers directly. There is a…
A reputation is what you emerge with after enduring a crisis, which is another way of saying that out of a problem arises a peril, but also an opportunity. How you manage the event or circumstances will determine if your…
The UN Foundation (UNF) recently approached Atmosphere Communications to assist with three events coinciding with the World Economic Forum (WEF) in Cape Town. The main request from the UNF was to organise several panel discussions at an event to be…
The UN Foundation (UNF) recently approached Atmosphere Communications - with short notice - to assist with three events coinciding with the World Economic Forum (WEF) in Cape Town. Connected with communications around the imminent launch of the Global Goals -…
New to the PR industry? As an intern, you've entered a world which is likely to have a lasting effect on the way you look at life. Thinking strategically, being switched on to current affairs, being aware of trends and…
You don't have to look further than the latest top award shows to notice that the big winners are idea-led campaigns that use a mix of earned, owned and paid channels to deliver standout results. For PR professionals to succeed…
I recently had the privilege of attending the South by Southwest (SXSW) conference in Austin, Texas, and was blown away by this unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is…
A staggering 96% of women do not choose the word ‘beautiful’ to describe how they look¹. Dove believes feeling beautiful is a personal choice women should feel empowered to make for themselves, every day. Through a candid, eye-opening film shot…
This year's PROI Global Summit hosted by Atmosphere Communications in Cape Town was a marvellous opportunity for the more than 80 delegates to share best global practice and industry innovation, and learn from each other's experiences. Here are some of…
Our client MWEB, a leading Internet Service (ISP), set out in 2014 to get a youthful, tech-savvy consumer audience talking about its WiFi offering. Atmosphere Communications, along with our social media partner agency Society, conceptualised a portable, quirky, world-first “foodography” studio for…
PR practitioners working on the African continent often face unique challenges. At the 2015 Public Relations Organisation International (PROI) Global Summit - hosted by Atmosphere Communications in Cape Town in April - African media experts provided the following tips for…
As the only Southern African agency member of the Public Relations Organisation International (PROI) network, Atmosphere Communications was the proud host of the 2015 PROI Global Summit held in Cape Town in April this year. Around 80 members from as…
In a rapidly evolving industry, PR professionals are sometimes faced with bewildering changes affecting the very core of what they do. The internet and social media are changing the way our society thinks and behaves, which has brought challenges, but…