We conceptualised a nationwide survey among business owners - who were either nearing their 1001-day mark or had recently passed it. Our goal was to identify the most common challenges faced by entrepreneurs and to use these learnings to equip more entrepreneurs to build sustainable businesses. We released six reports to the media focussing on key topics and engaged experts to help interpret the survey results and offer valuable insights into what success looks like for a young business. We also provided links to a video diary of two entrepreneurs who were nearing their 1000 day mark which was featured on an interactive microsite and social media. This added a very personal element to the campaign.