Innovation in the pharmaceutical sector can have a dramatic impact on the health and wellness of a society. Many diseases which were previously killers have been eradicated and new innovations can contain and potentially eradicate many life-threatening diseases in the future.
Through a series of media partnerships with leading business and consumer newspapers prior to the event, Atmosphere unpacked some of the medical advances relevant to Southern Africa and shared human interest stories based on patient testimonials. High profile speakers were briefed upfront to talk to media on pre-agreed topics at the summit. During the summit we shared speaker content with the media and extended the conversation on social media channels. We also created a Linkedin profile for IPASA so as to create a repository of credible content to be shared on behalf of members and to a broader audience.