The Challenge

Raise awareness of Boschendal Wines as a premium brand that encourages people to live an #inspiredlife. Carve out a niche for Boschendal Wines that speaks to its quality and heritage while also appealing to new generations of wine lovers.

The Idea

Create curated content that can be shared across social, earned media and through the newsletter. The content speaks to the brand's pillars which are: The Boschendal Collective, sources of Inspiration, heritage and expertise, wine, news and awards.

The Solution

We adopted a multi-channel approach to tell, rich, engaging stories that are relevant and curated to tailored audiences. Influencer marketing was strategically employed to showcase beautiful content that fits with the #InspiredLife theme. A blog and newsletter were also created to boost engagement and drive sales. Sustained publicity was used to build credibility – particularly among the wine fraternity – and awareness. While, events built brand love through unique experiences.

The Results

Strong influencer collaborations, along with a carefully planned social media strategy that produces organic interactions on social media. An example of this was the Mercedes Benz Fashion Week 2017 Boschendal collaboration with Trevor Stuurman that produced a PR value of R2, 375, 875. Additionally, there was OTS value of 5 743 373, with 66 clips and 100% sentiment. This is part of larger brand result, with an AVE of R14 million and a reach of 22 million during this time.

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