Factorie is the Group’s youth fashion brand. Established in 2007, Factorie has grown internationally with stores across Australia, New Zealand, South Africa, Singapore, Malaysia and the Philippines.
Factorie is as much a statement about youth as it is a destination for casual, on-trend guys and girl fashion. The brand’s urban fashion offering encourages its customers to express their individuality, maintaining a ‘buy now, wear now’ focus, while being value driven.
The key customer is 17 years old, but the brand targets 18-22 year olds.